Yahoo! En Espanol’s 2009 Year in Review Reflects U.S. Hispanics Fascination With...

Yahoo! En Espanol’s 2009 Year in Review Reflects U.S. Hispanics Fascination With Celebrities, Sports Icons and Technology



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MIAMI, Dec. 14 /PRNewswire-HISPANIC PR WIRE/ — Today Yahoo! En Espanol announced its 2009 Year in Review, which highlights the top searches and trends on Yahoo! En Espanol. The annual review, which accounts for millions of searches, is a distinct way to look at U.S. Hispanic’s interests and to identify the ways they use the Web to find information and breaking news as it happens.

In 2009, searches about the King of Pop not only dominated but broke all sorts of records across the web. Fans of Michael turned to Yahoo! En Espanol to search for details on prescription drugs including Demerol, the hospital Jackson was taken to after he collapsed (UCLA Medical Center), and other lingering questions (“why did Michael Jackson die”). Searches also looked for information on his memorial service and continued to follow-up on the investigation into his death, now ruled a homicide. Janet Jackson placed second on the overall searches list as users searched for her emotional appearance at the BET Awards, her much anticipated tribute performance to her brother at the MTV Video Music Awards, her comeback performance at the American Music Awards and her recent primetime interview where she stated that she held her brother Michael’s personal doctor responsible for his death.

Yahoo! En Espanol users also searched for Cristiano Ronaldo, the Brazilian soccer player, as the Real Madrid soccer club offered the Manchester United $131 million dollars for the soccer star. Searches for Ronaldo also peaked after the most expensive player in the World injured his right ankle playing a World Cup qualifying match against Hungary keeping him sidelined for several weeks.

Users looking to stay current on new technology trends helped the exponentially popular iPhone land the fifth spot on the overall searches list for 2009. Users turned to Yahoo! En Espanol to search for the latest gadgets and applications of this multi-purpose device.

U.S. Hispanics also turned to Yahoo! En Espanol to stay up-to-date on the steps and missteps of their favorite celebrities- from TV appearances, to scandals to just plain news. This year, Yahoo! En Espanol users were intrigued by the controversy surrounding merengue singer Elvis Crespo, who was accused by a fellow passenger of performing a sex act while on a flight from Houston to Miami. Fans of the singer searched for details on the incident as well as for the singer’s video response to the allegations which he posted on his MySpace page. Searches for Gaby Espino peaked this year mainly due to the Venezuelan actress’ participation in the very popular soap opera “Mas Sabe el Diablo,” a remake of the popular Colombian telenovela “Por que diablos.” Sofia Vergara, another Hispanic beauty, was popular among Yahoo! En Espanol users as the Colombian model and actress debuted in the Broadway musical “Chicago” in the role of Mama Morton and nabbed a starring role in the new English-language TV comedy “Modern Family.”

Other popular searches in Yahoo! En Espanol this year included the star-studded Premio Lo Nuestro, reality star Kim Kardashian and singer Alicia Keys.

Top 10 Overall Searches for 2009:

1. Michael Jackson

2. Janet Jackson

3. Cristiano Ronaldo

4. Kim Kardashian

5. Premio Lo Nuestro

6. iPhone

7. Elvis Crespo

8. Sofia Vergara

9. Gaby Espino

10. Alicia Keys

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

Yahoo! En Espanol’s 2009 Year in Review Reflects U.S. Hispanics Fascination With Celebrities, Sports Icons and Technology