Lourdes Diaz Appointed General Sales Manager for America TeVe (WJAN) and CV48...

Lourdes Diaz Appointed General Sales Manager for America TeVe (WJAN) and CV48 (WFUN)



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MIAMI, Aug. 5, 2011 /PRNewswire-HISPANIC PR WIRE/ — Effective immediately Lourdes Diaz will act as General Sales Manager for America TeVe (WJAN) and CV48 (WFUN), the Miami stations owned and operated by America CV Network. The announcement was made today by Herb Espino, recently promoted to Senior Vice President of Sales for America CV Network. Diaz will report to Espino and will be responsible for sales of both stations.

“We are delighted to bring Lourdes into our team,” said Espino. “She has comprehensive experience in Sales and Marketing and her contributions will be key to further develop our sales strategy and achieve the goals we have set for WJAN and WFUN”, added Espino. Diaz has a Bachelor of Science degree from Florida International University where she served as an adjunct professor for the School of Journalism and Mass Communications. She is currently enrolled in their Global Strategic Communications Master Program. Additionally, Diaz attended Barry University for undergraduate and graduate studies in Clinical Psychology.

With nearly 30 years of integrated marketing communications and advertising expertise, Diaz has done extensive research, marketing, sales and counseling for major television and radio stations. Among the media she worked at NBC/Telemundo Station Group, Caracol Colombia’s WGEN-TV8, WTVJ-TV4 NBC affiliate (today CBS), WSVN-TV7 FOX affiliate, WQBA-AM & FM, WMXJ-FM, COMCAST, and Time Warner/AOL.

“America TeVe is one of the industry leaders in the Miami area, I’m enthused with the opportunity and I look forward to bring the stations to their full potential by developing integrated sales and marketing campaigns for existing and new clientele,” added Diaz.

“We are extremely proud to add to our Sales team a professional with the virtues of Lourdes Diaz,” said Omar Romay President and CEO of America TeVe. “She will certainly maximize sales opportunities for the stations,” added Romay.

WJAN – America TeVe – Canal 41 in Miami can be seen on Channel 15 on Comcast in Broward, Pompano, Davie, Ft. Lauderdale, Hallandale, Miramar, Pembroke Pines. On Comcast Channel 12 in Hialeah, Key Biscayne, Miami Metro, Opa Locka, Miami Classic, South Broward, Miramar, South Dade, Aventura, West Miami, Coral Gables. For Comcast Channel 2 in Century Village, Pembroke Pines, Grand Palms. On Comcast Channel 18 in Redland. By Channel 17 on Atlantic Beach Broadband in South Miami and Miami Beach. For Digital Channel 48.1 in North of Miami-Dade and Broward. For Digital Channel 41.1, in south of Miami-Dade, Homestead and Florida City. On satellite systems Dish Network and Direct TV Channel 41 (Broward and Miami-Dade), and the Dish Network Channel 860 in Puerto Rico.

Live streaming and more information regarding America TeVe WJAN’s original programming is available at http://www.americateve.com

America CV Networks encompasses four TV stations in three key Hispanic markets: WJAN 41 Miami / WJPX CV24 Puerto Rico / WPXO CV34 New York / WFUN CV48 Miami.

SOURCE: America TeVe

Lourdes Diaz Appointed General Sales Manager for America TeVe (WJAN) and CV48 (WFUN)