Lucero Signs With Olay(R)

Lucero Signs With Olay(R)

'America's girlfriend' is selected to represent the prestigious skincare line in the US and Mexico


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CINCINNATI, Sept. 8 /PRNewswire-HISPANIC PR WIRE/ — Mexican beloved superstar, Lucero, has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay.

Lucero’s stunning beauty, flawless skin and easy spirit make her an ideal addition to the Olay family of spokespeople/spokes models.

The advertising campaign will consist of TV, print, radio and online ads to be featured nationwide in Hispanic publications and broadcast stations in Mexico and the United States. Lucero’s voice will also be heard on the soon to be released Spanish website, version of the popular online consultation Web site, http://www.Olayforyou.com.

“It is with great pleasure that we welcome Lucero to Olay, where she will represent the brand with the beauty and grace that she is renowned for in the United States and Mexico,” said Eric Admiral, brand manager for Olay.

Lucero started her career at the age of 10 as “Lucerito” in the children’s television series, Alegrias del Mediodia. Since then, she has participated in multiple soap operas, TV shows, theater productions and has recorded more than 34 albums throughout her career.

“I’m honored that such a prestigious brand like Olay has chosen me to become the spokesperson for their line, which I much like,” added Lucero.

The advertising campaign will start this September in the United States and in Mexico.

About P&G Beauty

P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice ‘n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Christina Aguilera fragrance, Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

Lucero Signs With Olay(R)