MEMPHIS, Tenn., Oct. 21, 2013 /PRNewswire-HISPANIC PR WIRE/ — Luis Fonsi, Sofia Vergara, Jennifer Aniston, Robin Williams Michael Strahan and Shaun White join Marlo Thomas in leading a star-studded roster of celebrities lending their time and talents in support of the 10th annual St. Jude Thanks and Giving® campaign. St. Jude Thanks and Giving is an unprecedented union of celebrities, media and 60 of the nation’s leading brands and companies that asks consumers to donate while they shop this holiday season and join St. Jude in finding cures and saving children. National television spots and movie theatre trailers featuring the stars alongside St. Jude patients will debut Thanksgiving week and continue running through the end of the year.
(Photo: http://photos.prnewswire.com/prnh/20131021/DC01183 )
This year, a new slate of exclusive online videos starring Daisy Fuentes, Leslie Grace, Pamela Silva Conde and Raúl González have been created for the campaign. Fans from around the world will be able to view these spots from their tablets and smart phone devices across various social media and popular websites.
“I am proud to be part of the St. Jude Children’s Research Hospital family. To every corner of the world I take my music, I also carry with me the love and commitment to this noble cause,” said Luis Fonsi. “Since my first visit to the hospital, I committed myself to be an active voice, communicating to my fans and everyone who will listen that St. Jude is a hospital like no other; it’s a place that gives hope through its innovative research and medical treatments, which save the lives of thousands of children around the world.”
In addition to the national television and online spots, St. Jude celebrity friends Sabrina Soto, Jennette McCurdy and Olivia Holt have created and designed special gifts that will be for sale during the holiday season on giftshop.stjude.org with 100 percent of profits going back to the hospital.
• HGTV star and design expert Sabrina Soto has created the Slice of Spice™ Filled Candle and Botanical Fragrance Diffuser exclusively for St. Jude, featuring the delicious holiday scents of pumpkin, cinnamon, cloves and more.
• Jennette McCurdy, star of Nickelodeon’s Sam & Cat, worked with St. Jude gift experts to bring to life the Silver Open Face Drop Necklace.
• Actress Olivia Holt, star of a hit TV series, has designed the “Heart of St. Jude” t-shirt in youth and toddler sizes.
Created in 2004 by Marlo, Terre and Tony Thomas – children of St. Jude founder Danny Thomas – the St. Jude Thanks and Giving campaign began as a holiday-focused fundraising effort and has grown into an annual tradition that has raised more than $387 million thanks to tremendous public support.
“My father, Danny Thomas, founded St. Jude with big dreams and it was in that light that we created the St. Jude Thanks and Giving campaign ten years ago,” said Marlo Thomas. “Since the beginning, we have been blessed to have the support from our wonderful family of celebrities. It warms my heart that year after year, they lend their time, talent and generous spirit to help St. Jude raise the funds that allow us to continue our mission of finding cures and saving children’s lives.”
The national television spots will air on network and cable television channels, as well as online, in both Spanish and English. In addition, celebrities will be featured in a 60-second movie trailer that will appear in theatres nationwide – including Regal Entertainment Group, AMC Theatres, Cinemark, Carmike Cinemas, Caribbean Cinemas y Cinema Latino, among others – as well as on American Airlines and Delta Air Lines flights. All of the spots will debut at stjude.org and hospitalsanjudas.org in late November.
The campaign receives additional support from celebrity friends Prince Royce, Maná, Banda El Recodo, Carlos Vives, Chino y Nacho, Danna Garcia, Luis Enrique, Natalia Jimenez, Candela Ferro, Toby Love, Cedric the Entertainer, Katharine McPhee, Lily Aldridge, Mark Steines, Mike Wolfe, and Peyton List, in the form of radio spots, social media support, participation in the St. Jude Give thanks. Walk. and more.
Throughout the months of November and December, consumers shopping where the St. Jude logo is displayed can make a donation at checkout or purchase specialty items that benefit St. Jude. Those wanting to support the lifesaving mission of St. Jude are also invited to donate online at stjude.org, hospitalsanjudas.org or by phone at 800-278-5833. For more information, visit stjude.org or hospitalsanjudas.org.
Additional Celebrity Quotes:
“It’s a privilege to be a part of the St. Jude Children’s Research Hospital and the St. Jude Thanks and Giving campaign” said Sofia Vergara. “As a mother and a cancer survivor, I can’t think of anything more important than helping to support the lifesaving work being done every day at St. Jude which is helping saves the lives of children around the world. I hope everyone will join me and support St. Jude in the fight against childhood cancer.”
“Every year I get the opportunity to meet extraordinary children from St. Jude and be a part of the St. Jude Thanks and Giving campaign,” said Jennifer Aniston. “The research at St. Jude is shared across the country and helps so many families. This is my 8th year working with St. Jude and it is so rewarding to be a part of the team that helps save children’s lives.”
“It’s an honor to be a part of the St. Jude Children’s Research Hospital family,” said Robin Williams. “This year I appeared with Darcy in one of the St. Jude Thanks and Giving television spots. Darcy and children like her from communities across America benefit from the lifesaving research and treatment being done every day at St. Jude. It means a lot to me to be involved.”
“The holidays are always a time of year when I kick back with my kids and family and give thanks for the many blessings in my life,” said Michael Strahan. “By supporting the St. Jude Thanks and Giving campaign we can help St. Jude ensure that other families get a chance to continue to experience those moments that we all look forward to this time of year. It’s an honor to be a friend to these children”
“One of the most incredible experiences I have is when I visit St. Jude and meet the children” said Shaun White. “By supporting the St. Jude Thanks and Giving campaign we can help St. Jude continue the lifesaving work being done every day.”
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since it opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting http://stjude.org or following St. Jude on http://facebook.com/stjude and https://twitter.com/stjude .
SOURCE St. Jude Children’s Research Hospital