Discovery’s Luis Silberwasser Named Senior Vice President and General Manager for U.S....

Discovery’s Luis Silberwasser Named Senior Vice President and General Manager for U.S. Hispanic Networks



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San Francisco, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 4, 2005–Luis Silberwasser, seven-year veteran of Discovery Networks International, has been appointed to the newly created position of senior vice president and general manager for U.S. Hispanic Networks.

In this new role, Silberwasser will be responsible for developing and expanding Discovery’s Spanish-language product and service offerings for the U.S. Hispanic market. This includes the existing Discovery en Español and two new networks, Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir), both slated to launch in June.

Silberwasser will lead the U.S. Hispanic Network group from Miami, directly overseeing marketing, programming, ad sales and network operations. Bill Goodwyn, president, affiliate sales and marketing for Discovery Networks, U.S., will oversee the affiliate sales effort.

Raised in Colombia, Silberwasser has a wealth of experience in sales and business development, with an impressive track record in both the U.S. and international media and entertainment arenas.

Silberwasser joined Discovery in 1998 as vice president of marketing for Discovery Latin America/Iberia, where he later became vice president of affiliate sales and business development. Thereafter, he joined Discovery Communications’ European operations as head of the company’s distribution group.

In 2002, Silberwasser joined Discovery Communications’ Corporate Strategy and Development group, where he led the company’s acquisition of the Estilo channel in Spain. Most recently, Silberwasser held the position of senior vice president of international strategic planning for Discovery Networks International, where he developed medium- and long-term strategic plans and led new business initiatives, such as the division’s new entry into the lifestyle category. Additionally, he oversaw Discovery’s Canadian joint venture operations, as well as its international New Media initiatives.

Silberwasser holds a master’s degree in business administration from Harvard University and a bachelor’s degree in industrial engineering from the Georgia Institute of Technology.

Discovery Communications, Inc. (DCI) is the leading global real-world media and entertainment company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in more than 160 countries and territories with 1.2 billion cumulative subscribers. DCI’s over 90 networks of distinctive programming represent 21 entertainment brands, including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Military Channel, Discovery Home Channel, Discovery en Español, Discovery HD Theater and FitTV. DCI’s other properties consist of Discovery Education and Discovery Commerce, which operates 120 Discovery Channel retail stores. DCI also distributes BBC America in the United States. DCI’s ownership consists of four shareholders: Liberty Media Corporation (NYSE: L), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company’s Founder and Chairman.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/index_in.php

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CONTACT:

Discovery Networks International

Andrew Scafetta, 301-325-9019 Cell

andrew_scafetta@discovery.com

or

Catherine Frymark, 240-893-9840 Cell

catherine_frymark@discovery.com

Discovery Networks Booth #2229, South Hall, Hall

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Discovery’s Luis Silberwasser Named Senior Vice President and General Manager for U.S. Hispanic Networks