MAGGI Invites Today’s Latina to Feed Her Spirit at CATALINA’s Essence of...

MAGGI Invites Today’s Latina to Feed Her Spirit at CATALINA’s Essence of Latinas Tour



SHARE THIS ARTICLE

New York, NY–(HISPANIC PR WIRE)–June 15, 2004–Today’s urban Latina finds herself juggling a career while taking on the supporting role of a wife and the nurturing role of being a mother. In fact, Census 2000 reported that 59.9 percent of Latinas aged 16 and over are in the civilian labor force and Hispanic households are more likely than their non-Hispanic counterparts to be headed by females. The shifting obligations of the working woman pose challenges both at work and at home

Latinas have taken great strides in achieving professional goals and have broken down barriers, giving way to new opportunities. While today’s Latina enjoys the many fruits of her labor, it has not come without sacrifice and challenges. “Most of the time, these are inner struggles that can leave you with the sense of feeling like you’ve lost your focus a little, or the need to do more for your community, “ said Xiomara A. Sosa, president and chief executive officer for the National Society of Hispanic Professionals. “We all want to be superwomen. Yet, the balance between work life and personal time is critical to enable us to succeed on both sides.”

As a sponsor of CATALINA Magazine’s Essence of Latinas Tour in New York City June 15, 2004, MAGGI (a culinary brand whose heritage is in bouillon, dehydrated soups and liquid seasoning) connects thousands of women across the country to share their stories with other Latinas who can offer unique insights about their personal paths to success. For example, Milka Duno shared the difficulties she encountered on her way to become the first Latin American female professional race car driver. A native of Venezuela, her education and training has enabled her to reach new heights in a male-dominated field. “When I put on my race suit, I am simply a driver that wants to compete to the best of my ability and to race and to win,” Duno remarked. Milka is the only Latina race car driver participating at a top level of world-class motors sports. With her victory at this year’s Grand Prix of Miami Milka became the first woman in history to win a major North American sports car race.

“Our sponsorship of CATALINA’s Essence of Latinas Tour continues our hundred-year promise to consumers to enhance the culinary experience,“ said Nancy López-Pedroza, MAGGI marketing manager.

While today’s families are eating more on the run, dinner time is one of the treasured moments when families can spend quality time together while reinforcing the familial bond. “Mealtimes can still be turned into special occasions — even lunch boxes can include treats, or comfort foods that reinforce family bonds and traditions,” said López-Pedroza, “Preparing traditional Latin American dishes also help maintain cultural roots and provides a sense of self-fulfillment,” she said. “Sometimes reminders of our own childhood or the smell of our favorite dishes from our countries of origin can be spiritually nourishing, giving us energy to continue with the day’s demanding events,” Sosa added.

CATALINA’s Essence of Latinas Tour will be held at the Princeton Club in Manhattan. For registration information, visit http://www.catalinamagazine.com.

About MAGGI

Named one of “America’s Most Admired Food Companies” in Fortune magazine for the seventh consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. Nestlé Brands Company Foreign Trade Division celebrates the world’s diverse appetite for delicious food by exporting products to 70 countries and importing products from 26 countries. Top selling Specialty Foods products include MAGGI(R) bouillon; MAGGI(R) liquid seasoning; MAGGI(R) soups; NESTLÉ(R) LA LECHERA(R) sweetened condensed milk; ABUELITA(R) hot chocolate; NESTLÉ(R) MILO(R) powdered beverage; and NESCAFÉ(R) CLASICO(TM) soluble coffee from Mexico. From nutritious meals to baking traditions Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2003 sales of $12 billion, includes Nestlé Brands Company, Nestlé Prepared Foods Company, and Nestlé Purina PetCare Company. Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland—the world’s largest food company with sales of $65.5 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

–30–

CONTACT:

Bromley Communications

Sonia M. Quirino

(210) 244-2195

MAGGI Invites Today’s Latina to Feed Her Spirit at CATALINA’s Essence of Latinas Tour