EDISON, N.J., Oct. 23 /PRNewswire-HISPANIC PR WIRE/ — Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, today announced that Jillian Michaels’ Fitness Ultimatum 2009 for Wii(TM) has shipped to retail outlets nationwide. Taking the concept of fitness video games to a whole new level, Jillian Michaels’ Fitness Ultimatum 2009 marks the first time a celebrity fitness trainer has created software for Wii(TM). Featuring expert advice from Michaels — the strength trainer and life coach on the popular television series “The Biggest Loser” — the game promotes exercise for all ages in a fun way by utilizing the interactive capabilities of Wii(TM) and the innovative Wii Balance Board(TM) accessory.
As new recruits in Jillian’s boot camp, players must complete a unique training program composed of challenging fitness tests and an ever-changing series of workouts. By choosing from four workout types — including Weight Loss, Strength Training, Intervals and Hill Climb — players can set the intensity to light, medium or hard in order to achieve their personal fitness goals in a customized interactive experience. From running obstacle courses and jumping rope to boxing and rowing, players are tasked with a range of branching exercise routines that, when completed, unlock lifestyle and fitness video tips from Jillian herself. Players can pursue their personal fitness goals alone or face off against a friend in Multiplayer Mode while the game monitors their progress based on calorie consumption and workout intensity.
Developed by 3G Studios and rated E for Everyone, Jillian Michaels’ Fitness Ultimatum 2009 for Wii(TM) is now available in stores at a suggested retail price of $39.99. To watch the gameplay trailer, please visit the official site at www.jillianmichaels.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Nancy Drew(TM), Cooking Mama(TM) and Cake Mania(R) 2 for Nintendo DS(TM) and Cooking Mama: Cook Off for Wii(TM). The company’s shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.
About Jillian Michaels
Jillian Michaels’ passion for fitness training originates from 13 years of martial-arts practice and 17 years of personal training. Best known as the strength trainer and life coach on NBC’s hit series “The Biggest Loser,” Jillian is a motivator to nearly 15 million viewers every week. But before she was a huge TV success, Jillian struggled with her own weight. She was determined to reach her goals — and through dedication and hard work she did. Now, Jillian serves as a role model for others who want to better themselves and achieve their own personal fitness goals. Jillian can be seen on TV shows in more than 35 countries and has her own DVD series, book and meal delivery plan. For more information please visit www.jillianmichaels.com.
About Interactive Game Group, LLC
Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale.
Certain statements contained herein are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as “may,” “will,” “intend,” “should,” “expect,” “anticipate,” “estimate” or “continue” or the negatives thereof or other comparable terminology. The Company’s actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.
SOURCE Majesco Entertainment Company