MANA Joins Consumers for Cable Choice in Calling for Cable Television Competition...

MANA Joins Consumers for Cable Choice in Calling for Cable Television Competition to Improve Price, Service and Program Options


Washington, DC–(HISPANIC PR WIRE)–March 29, 2006–MANA, the nation’s oldest Latina advocacy group, today became the newest member of Consumers for Cable Choice (C4CC), adding yet another voice to the national call on lawmakers to help consumers get a better deal from cable television.

MANA works to empower Latinas nationwide through leadership development, community service and advocacy. National President Alma Riojas said her group is concerned about the lack of influence her members have on programming, as well as the continually escalating price of cable television.

“Television has yet to live up to its potential as a medium that could offer enriching cultural and educational programs, but it’s failed even more spectacularly as a medium that reflects the desires and needs of its growing diverse audience,” Riojas said. “Proposals to address those gaps do not address nor explain how such a product can cost so much. This is a major problem for Hispanic families that rely on television for education and entertainment. In this country that thrives on competition we must point to a monopolistic environment that gives cable companies no incentive to determine and offer what their customers want and how to offer competitive rates.”

C4CC president Robert K. Johnson said MANA is a welcome addition to C4CC, whose umbrella includes about 40 advocacy groups and a combined membership of more than 1 million people.

“The current regulatory structure simply isn’t working for most Americans, and certainly not for minorities,” Johnson said. “The technology exists today to offer home-based interactive video services that can deliver life-enriching educational and cultural programming but outdated regulations give service providers no incentive to go that extra distance. It’s easier to offer re-runs of Friends and Seinfeld, so that’s what the public gets. If there were more video providers in the marketplace, you can bet that some of them would discover the demand for better programming and seek to fill it.”

Competition in the marketplace would also speed the deployment of broadband technology, the infrastructure that enables advanced communications services to be offered, Johnson said. The United States is the only industrialized country without a national policy to promote broadband deployment, and that has allowed global competitors to gain an edge over American small business, Johnson said, pointing out that the U.S. now ranks 16th in broadband deployment.

About MANA, A National Latina Organization

MANA, A National Latina Organization, is a nonprofit, advocacy organization headquartered in the nation’s capital, Washington, D. C. With chapters across the country, it is the oldest National Latina membership organization in the United States. MANA, whose mission is to empower Latinas through leadership development, community service and advocacy, envisions a national community of informed Latina activists working to improve the quality of life for all Hispanics. For more information, visit

About Consumers for Cable Choice, Inc.

Headquartered in Indianapolis, Ind. Consumers for Cable Choice, Inc. is a national alliance of consumer advocacy groups, private citizens and others who are committed to promoting maximum choice for consumers in cable, video and broadband services. Consumers for Cable Choice uses a combination of education and grassroots advocacy to impact change, which will result in a deregulated and pro-consumer market that stimulates fair price, more choices and better service options in the cable television industry. Executive Director Jim Conran has been advocating for policies that benefit residential and small business consumers for more than 20 years. To learn more, visit or

MANA Joins Consumers for Cable Choice in Calling for Cable Television Competition to Improve Price, Service and Program Options