New York, Oct. 23 /PRNewswire-HISPANIC PR WIRE/– MultiVu, a PR Newswire company, announced today that Manny Santos, co-director of MultiVu Latino, will participate in a panel at the Hispanic Television Summit, the signature annual conference for industry-influencers and leaders involved in the business of television and digital video targeted to the US Hispanic and Latin American audiences. Mr. Santos will be speaking on the Consumer Technology panel, “How Hispanics are Using New Digital Technologies,” on Thursday, October 23, 2008 at 3:00 p.m., ET at the Hilton New York.
The panel will discuss the various tools Hispanics are using to watch video, when and where online video is being accessed, the media products available today that cater to a Hispanic audience, and new products on the horizon. The panelists will also discuss mobile video and whether personal viewing devices will have an impact on Hispanic families that watch TV together.
An award-winning media professional with over 15 years of experience in bilingual television and radio production, marketing and advertising, Mr. Santos joined MultiVu Latino earlier this year to help build the division. Mr. Santos came to MultiVu Latino after having served as director of the Hispanic Media Division at MediaLink, where he spearheaded all broadcast operations and helped to create communications programs for a wide variety of Fortune 500 clients.
“At MutliVu Latino we have seen first hand the rapid growth of online video within the Hispanic population,” noted Santos. “Similar to the general online population, online video, in all its forms, is becoming an essential communications and entertainment vehicle among Hispanics of all economic and demographic groups. Not surprisingly, businesses and organizations have begun to recognize the unique opportunities that online video offers in reaching these audiences to build a brand, launch a product or simply elicit a response. We expect this trend to expand further as more products and technologies are developed to make producing and viewing such content even easier.”
MultiVu Latino offers a full suite of media solutions for television, radio and the Internet targeted at the complex and fast growing U.S. Hispanic market. Members of MultiVu Latino have access to customized services that expand upon MultiVu’s industry-leading products and services. In March, MultiVu Latino launched the Interactivo Multimedia News Release (MNR), the industry’s first multimedia news release targeted to the U.S. Hispanic audience.
MultiVu Latino leverages the global distribution networks of Hispanic PR Wire and Hispanic Digital Network, both of which were acquired by PR Newswire in January 2008. The services provide the most targeted and comprehensive distribution to the Hispanic market, with outreach to more than 3,000 unique news outlets and guaranteed placement on over 100 media websites.
MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.
Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu(TM) multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.
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