PURCHASE, N.Y., May 16, 2013 /PRNewswire-HISPANIC PR WIRE/ — Manzanita Sol today unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol.
To bring the campaign to life, Manzanita Sol enlisted world-renowned percussionist, Rafael Padilla, and international flautist, Pedro Eustache, to create the music for the brand’s award-winning TV commercial using only Manzanita Sol bottles, caps and straws, showcasing a truly creative and unique production technique.
PHOTO LINK: Manzanita Sol Products http://multimedia.pepsico.com/public/asset_id/2507
VIDEO LINK: TV Commercial, Behind-the-Scenes http://multimedia.pepsico.com/public/asset_id/2523
“Manzanita Sol’s true-to-fruit flavors have always been a refreshing alternative to lemon-lime and cola beverages, and now, with the addition of Mango Citrus Sol and Pina Sol, our consumers have even more of an enjoyable selection to choose from,” said Martha Bermudez, Brand Director, Manzanita Sol. “From our unique flavors to our innovative commercial music, Manzanita Sol has embraced what it means to ‘do what’s different’ and we’re excited to invite consumers to do the same.”
Starting today, Manzanita Sol ambassadors will begin sharing how they “Do What’s Different” in their hometowns across visual arts, music, mixology and fashion. Ambassadors include:
— Carlos Donjuan, visual artist from Dallas, Texas
— Antonio & Jesus Estrada, fashion designers from San Diego, Cali.
— Goldie Garcia, visual artist and jewelry maker from Albuquerque, N.M.
— Sergio Serna, mixology expert from Chicago, Ill.
— Jorge Villanueva, musician from Los Angeles, Cali.
Beginning May 31 through October, Manzanita Sol will visit major Hispanic festivals and retailers in California, Texas and Chicago to give consumers an opportunity to sample all five flavors in unique and unexpected ways – while doing the limbo, hitting a pinata, playing the drums, dribbling a soccer ball – and share photos of those fun experiences via their social channels.
Mango Citrus Sol and Pina Sol will be available by Memorial Day weekend in key markets, including California, New Mexico, Texas, Chicago and Las Vegas. The new flavors will be available in 12-oz. single-serve glass bottles (suggested retail price of $0.99-$1.25) and 2-liter multi-serve bottles.
For more information about Manzanita Sol, visit http://www.ManzanitaSol.com and http://www.facebook.com/ManzanitaSol, or follow @ManzanitaSolUSA on Twitter.
About Manzanita Sol:
With its distinctive, true-to-fruit apple flavor, Manzanita Sol arrived in the U.S. from Mexico in 2005 and has become a refreshing alternative to the usual lemon-lime and cola flavors ever since. Manzanita Sol is joined by four other great tasting flavors – Toronja Sol, Tamarindo Sol, Mango Citrus Sol and Pina Sol – that provide the perfect options for those who want more from life and to try something different. For more information, please visit http://www.ManzanitaSol.com, http://www.facebook.com/ManzanitaSol or follow us on Twitter @ManzanitaSolUSA.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com.
Manzanita Sol Communications
Journey PR & Marketing