–(HISPANIC PR WIRE – BUSINESS WIRE)–
ADVISORY for Tuesday, August 23rd 2005
Seven-time All-Star Mariano Rivera will join Major League Baseball and Chevrolet to announce details of a new Latino-focused marketing program at a press conference on Tuesday, August 23. The integrated marketing program will emphasize the outstanding contributions Latino players have made to the game as well as detail the consumer-focused activities surrounding the program.
Mariano Rivera, New York Yankees Pitcher
Bob DuPuy, President and Chief Operating Officer, Major League Baseball
John Brody, Senior Vice President, Corporate Sales & Marketing, Major League Baseball
Dave Klemm, N.E. Regional Division Marketing Manager, Chevrolet
Filepe Herrera, Director of Diversity Marketing, General Motors Corporation
Alvaro Martin, Broadcaster, ESPN Spanish Language Networks
Tuesday, August 23, 2005 11:00 A.M. (EDT)
Major League Baseball Offices 245 Park Avenue (Park Avenue between 46th and 47th Streets) 31st Floor
Note Regarding Building Access:
In order to gain access to 245 Park Avenue, all media members planning to attend the press conference must e-mail Vincent Accardi (Vincent.Accardi@MLB.com) and provide the names and affiliations of those attending the press conference. E-mails must be received by 9:30 a.m. on Tuesday, August 23.
Camera crews must enter the building using the freight elevator at the 46th Street loading dock. The freight elevator will be available beginning at 10:00 a.m.
Major League Baseball
Carmine N. Tiso
Robert Marston And Associates