Mariano Rivera Joins Chevrolet and Major League Baseball to Unveil Latino-Based Marketing...

Mariano Rivera Joins Chevrolet and Major League Baseball to Unveil Latino-Based Marketing Program on Tuesday, August 23, 11:00 A.M.



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–(HISPANIC PR WIRE – BUSINESS WIRE)–

ADVISORY for Tuesday, August 23rd 2005

WHAT:

Seven-time All-Star Mariano Rivera will join Major League Baseball and Chevrolet to announce details of a new Latino-focused marketing program at a press conference on Tuesday, August 23. The integrated marketing program will emphasize the outstanding contributions Latino players have made to the game as well as detail the consumer-focused activities surrounding the program.

WHO:

Mariano Rivera, New York Yankees Pitcher

Bob DuPuy, President and Chief Operating Officer, Major League Baseball

John Brody, Senior Vice President, Corporate Sales & Marketing, Major League Baseball

Dave Klemm, N.E. Regional Division Marketing Manager, Chevrolet

Filepe Herrera, Director of Diversity Marketing, General Motors Corporation

Alvaro Martin, Broadcaster, ESPN Spanish Language Networks

WHEN:

Tuesday, August 23, 2005 11:00 A.M. (EDT)

WHERE:

Major League Baseball Offices 245 Park Avenue (Park Avenue between 46th and 47th Streets) 31st Floor

Note Regarding Building Access:

In order to gain access to 245 Park Avenue, all media members planning to attend the press conference must e-mail Vincent Accardi (Vincent.Accardi@MLB.com) and provide the names and affiliations of those attending the press conference. E-mails must be received by 9:30 a.m. on Tuesday, August 23.

Camera crews must enter the building using the freight elevator at the 46th Street loading dock. The freight elevator will be available beginning at 10:00 a.m.

–30–KB/ny*

CONTACT:

Major League Baseball

Carmine N. Tiso

212-931-7878

or

Daniel Queen

212-931-7878

or

Robert Marston And Associates

Shade Vaughn

212-836-4232

or

Helen Patrikis

212-836-4201

Mariano Rivera Joins Chevrolet and Major League Baseball to Unveil Latino-Based Marketing Program on Tuesday, August 23, 11:00 A.M.