Mariano Rivera Joins American Bible Society to Make Pitch to Latino Community...

Mariano Rivera Joins American Bible Society to Make Pitch to Latino Community to Read the Bible

Pitching legend to promote Bible reading among Hispanics in New York City


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New York, NY–(HISPANIC PR WIRE)–March 7, 2007–Legendary New York Yankees closer Mariano Rivera today agreed to be an official spokesperson for the American Bible Society’s “La Biblia Es Mi Guía” (“The Bible Is My Guide”) national advocacy campaign designed to promote Bible reading among Hispanics.

Rivera will be the face of a subway advertising campaign running March 3rd to April 1st that encourages Latinos across New York City and the Tri-state area to read the Bible and experience its life changing message. Rivera will promote the central theme of the campaign – “La Biblia Es Mi Guía…Leela!” (The Bible is My Guide…Read it!).

“I am excited about our partnership with Mariano Rivera,” expressed Rev. Emilio A. Reyes, vice president, Hispanic/Latino Ministries of American Bible Society. “I know this partnership will have a great impact in reaching New York’s Latino community, many of whom have not yet experienced the life-changing message of the Bible.”

“I believe that the Bible teaches us, that the Bible guides us, it’s the life-giving Word of God,” said Rivera. “We need this guide on a daily basis in order to move forward and that is why I support this campaign.”

“La Biblia Es Mi Guía” is a national Bible advocacy campaign focused on reaching Latinos in strategic cities (New York, Miami, and Los Angeles) by partnering with prominent Latino figures to disseminate the Bible language. Award winning Christian/Latino rock band Salvador has been promoting La Biblia Es Mi Guía for the past six months during their nationwide tour.

The campaign promotes additional outreach through popular internet sites like MySpace.com and through the Bless a Bodega campaign which will distribute free bible reading materials to neighborhood businesses in each key city.

About American Bible Society

Founded in 1816 and headquartered in New York City, the mission of the American Bible Society is to make the Bible available to every person in a language and format each can understand and afford, so that all people may experience its life-changing message. The American Bible Society Web site is http://www.americanbible.org.

Mariano Rivera Joins American Bible Society to Make Pitch to Latino Community to Read the Bible