Fort Worth, TX–(PRNewswire-HISPANIC PR WIRE)–March 3, 2008–In order to promote a more active and healthy lifestyle among today’s youth, Marinela announces the launch of a limited edition ZumbAtomic DVD series, a new Zumba Fitness dance program created especially for kids. Beginning March 3, 2008, Marinela consumers can collect one of three free ZumbAtomic DVDs inside specially marked boxes of Barritas Fresa and Piña 24-count, and Gancito10-count. Each 20-minute DVD contains four exclusive easy-to-follow ZumbAtomic dances, fun animation and health tips.
“The dance steps in ZumbAtomic were created with kids in mind,” says Joan Camerlingo, Marinela brand manager. “ZumbAtomic incorporates easy, yet energetic dance moves that kids will not only have fun dancing to, but they will also get a good workout at the same time. In fact, kids have so much fun learning the steps, they may not even realize they are burning calories and staying fit.”
Zumba is a combination of aerobic exercise steps set to Latin rhythms such as Salsa, Merengue and Samba. As the most popular Latin-inspired fitness programs in the U.S., Zumba exercise classes can be found in thousands of health clubs across the country. Until now, Zumba was mostly geared towards adults. Seeing the need to reach the Latino youth in America, Marinela teamed up with Zumba Fitness to create a limited edition series of ZumbAtomic DVDs. ZumbAtomic is Zumba’s revolutionary fitness program for kids, which will be launched in the summer of 2008.
“At Marinela, we know the health and fitness of our children are very important,” said Camerlingo. “We saw the incredible growing popularity of Zumba among adults, and we wanted to create a similar first-of-its-kind exercise sensation geared just for kids.”
The Marinela ZumbAtomic DVD promotion runs through March 30, 2008, or while supplies last.
Marinela is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USA operates 13 bakeries and also distributes other leading brands such as Mrs. Baird’s, Oroweat, Thomas’, Entenmann’s, Tia Rosa and Bimbo. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 91,000 associates and operations in 18 countries throughout the Americas, Europe and, recently, Asia. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker, BIMBO. More information about Marinela’s full line of products can be found at www.marinelausa.com.