Marinela Introduces a New Barritas Cookie Bar

Marinela Introduces a New Barritas Cookie Bar


Fort Worth, TX–(HISPANIC PR WIRE)–April 11, 2007–In an effort to meet the needs of its consumers, Marinela is now introducing a new version of its Barritas cookie bars – Barritas Fresa con Salvado (Strawberry Barritas with Bran). In addition to having more bran fiber than regular Barritas, the new Fresa con Salvado Barritas are a good source of iron, vitamin A, folic acid, niacin, riboflavin, and are an excellent source of thiamin:

— Iron – (20% Daily Value per serving) – Carries oxygen throughout the body

— Vitamin A – (25% Daily Value per serving) – Helps the immune system

— Folic Acid – (25% Daily Value per serving) – Supports healthy pregnancies

— Vitamin B Complex (Niacin 25%, Riboflavin 25%, Thiamin 30% Daily Value per serving) – Helps convert food into energy

“Barritas Fresa con Salvado allows Latinos to enjoy one of their favorite treats while still gaining some nutritional value,” said Camerlingo. “Many nutritionists say consumers can enjoy a moderate amount of sweets as long as they maintain a healthy diet and active lifestyle.”

The first Barritas cookie bar was created in 1964. Today there are five varieties including strawberry with bran, regular strawberry, pineapple, guava and apple cinnamon. All of the products have a uniquely Hispanic flavor because they are baked in Mexico and imported into the U.S.

“Marinela is part of the Latino community in the United States and we recognize health as an important issue,” said Joan Camerlingo, U.S. brand manager for Marinela. “By improving the nutritional value for one of our most popular products, we are sending a message to Latinos that we take their needs seriously,”

Barritas Fresa con Salvado are now available wherever Marinela products are sold.

Marinela is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USA operates 13 bakeries and also distributes other leading brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Tia Rosa and Bimbo. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 85,900 associates and operations in 17 countries throughout the Americas Europe and recently in Asia. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Marinela’s full line of products can be found at

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Marinela Introduces a New Barritas Cookie Bar