Livingston, CA–(HISPANIC PR WIRE)–June 20, 2007–You never know who you might run into on an L.A. freeway. This summer, commuters should be on the lookout for two longtime fan-favorites, the Foster Imposters and Los Tucanes de Tijuana. Foster Farms today announced the launch of a new outdoor advertising campaign featuring four interactive billboards along popular L.A. freeway routes. The “cutting edge” billboards will depict the Foster Imposters in an evolving, friendly feud with Mexican recording artists Los Tucanes de Tijuana. The billboards, created by Long Beach-based advertising firm Grupo Gallegos, promise elements of surprise throughout the campaign’s eight week run, and will be highly visible along the freeways of four -Latino communities in Los Angeles starting on June 20, 2007.
With the average Los Angeles driver spending about 1 hour and 34 minutes commuting daily, the changing billboards will help spice up morning and afternoon commutes.
“Latino families throughout California have been so positive about the Foster Imposter and Los Tucanes match up. Consumers have asked us where they would see them next,” said Pete Hernandez, Assistant Marketing Manager for Foster Farms. “I won’t spoil the surprise, but these aren’t typical billboards. This campaign will make daily drives of commuters more interesting and informative.”
The Foster Imposters(R) are the two out-of-state, junk food-eating chickens who, in their repeatedly failed attempts to impersonate Foster Farms chickens, highlight the superior qualities of the always fresh, always natural, locally-grown Foster Farms birds. The Foster Imposters and Los Tucanes de Tijuana have been involved in a friendly feud since last September, when Los Tucanes released a corrido style song warning Latino consumers of the Imposters’ unhealthy diet and their desperate attempts to become wholesome, natural, local Foster Farms chicken.
Los Tucanes de Tijuana are happy to keep warning Los Angeles commuters about the mischievous Foster Imposters(R) (Pollos Impostores). “We are having a great time with the Imposters. This is a chance for us to help inform our community about healthy food choices in an entertaining style. And, we know that our fans appreciate the message, since we receive requests for the Foster Imposters(R) (Pollos Impostores) corrido when we are on tour.” said Mario Quintero, lead singer for Los Tucanes de Tijuana.
Los Tucanes de Tijuana is a popular Mexican band in the Latino community. Three of their records have reached Platinum (over 2.5 Million units sold), and 28 more have become Gold Records, and 24 platinum discs have become certified by the RIAA, a total of 12 million discs sold worldwide. The band holds the all-time record for the most number of songs on the Billboard/Soundscan Hot Latin Tracks chart in a single issue by a Regional Mexican Act. More than 5 million attendees have enjoyed Los Tucanes de Tijuana in concert, and the band typically books 120 concerts per year.
The award-winning Foster Imposters were created in 1993 by Goodby, Silverstein and Partners and have appeared in more than 20 commercials in English and Spanish. The Imposters exist on a steady junk food diet of soda, potato chips, donuts, pizza, candy, and onion rings. They embody everything an always natural, never frozen, locally-grown, fresh Foster Farms chicken is not.
Founded by Max and Verda in 1939, Foster Farms remains family owned and operated to this day. Foster Farms is a proud Latino community partner and has developed culturally-relevant advertisements and promotions specifically for the Latino community since 1998. Foster Farms recognizes the importance of nutrition education and for several years has teamed up with a leading Latino nutritionist to provide advice and delicious, healthy recipes year round. More information about the program is available at the Pregúntale a Manuel feature at http://www.FosterFarms.com.
Since its founding, Foster Farms has stayed committed to providing the highest quality fresh, locally grown chicken to consumers in the West. Chickens are raised in large poultry barns with enough space for the birds to move about freely. Foster Farms specializes in producing high quality fresh chicken products that are all natural and corn fed with no preservatives or sodium-based additives, in addition to a full line of other delicious poultry products. The company produces and delivers premium quality poultry products to retailers, warehouse clubs and foodservice customers throughout the West.
Editor’s Note: For interviews and more information about the billboards and their location, recipes, photographs, and details on Foster Farms’ community nutrition program, please call 415-392-1000.
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in