NEW YORK, Feb. 27, 2014 /PRNewswire-HISPANIC PR WIRE/ — Matrix, a subsidiary of L’Oreal USA and the leading professional hair care and hair color company, launches the “Matrix Class for Glass™” series today with the premiere video featuring Kika Rocha. Matrix, along with the L’Oreal Innovation Team, identified the Google Glass technology as a way to capture a unique perspective on how to create looks from the hairdresser’s point of view while using wearable technology. Today marks the first of the “Matrix Class for Glass” series of hair ‘how to’ videos starting with Matrix Artistic Director, Ammon Carver as he captures Kika getting red carpet ready.
Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY73202-20140227-MATRIX.mp4
Kika Rocha is an authority in fashion and beauty in the US and Latin America. She served as the Fashion and Beauty Director at People En Espanol and has been seen on the red carpet as a TV fashion critic on top Hispanic networks like Univision, CNN Espanol, and Telemundo. She is currently a judge on the reality show, “Colombia’s Next Top Model” and a blogger at “De Tacones y Mas,where she offers her famous #tipsdekika: pearls of wisdom on beauty and fashion.
In the debut “Matrix Class for Glass™” video, Kika works with Ammon to prepare for an upcoming red carpet appearance. She works with him to find a new, fresh red carpet look outside of the traditional updo or ponytail she usually wears. They land on a modern, side chignon with a twist that is easy for her to replicate herself using the Google Glass video.
With this program, Matrix is setting the standard in beauty and trend innovation by featuring the wearable Google Glass device for the next generation of beauty education.
These videos will offer a new and unique view from behind the chair and power the styling experience with unbounded technology. The “Matrix Class for Glass™” video series will showcase a cast of America’s best known bloggers as they explore the latest trends and share their experience.
Kika’s video debuts on Thursday, February 20, 2014 and can be viewed at http://www.matrix.com/classforglass . For additional information and a sneak peek behind the scenes of the Matrix Class for Glass™ shoots, follow @Matrix on Facebook and Instagram and @MatrixFamily on Twitter.
MATRIX, the leading professional haircare and haircolor company in the United States, is part of L’Oreal USA’s Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage ExquisiteOil, Biolage Advanced, COLORINSIDER, ColorSync, Design Pulse, Logics, SOCOLOR, Total Results, Vavoom and (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit http://www.mymatrixfamily.com for techniques, formulas, salon resources and much more!
To connect and chat with MATRIX go to http://www.facebook.com/matrix ; http://www.instagram.com/matrix ; http://www.youtube.com/matrix ; http://www.twitter.com/matrixfamily ; http://www.pinterest.com/matrixfamily
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