McDonald’s(R) New Sizzling McGriddles(R) Breakfast Sandwiches are Truly Innovative

McDonald’s(R) New Sizzling McGriddles(R) Breakfast Sandwiches are Truly Innovative

Customers Now Have A New Convenient Way To Eat Their Favorite Breakfast Tastes


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OAK BROOK, Ill.—(HISPANIC PR WIRE)–June 2, 2003–Question: What’s ingenious, innovative and yummy all over? Answer: McDonald’s new McGriddles breakfast sandwiches! A new, permanent menu item, McGriddles breakfast sandwiches provide an innovative way for customers to eat warm golden griddle cakes (with the sweet taste of maple syrup baked right in), and different combinations of savory sausage, crispy bacon, fluffy eggs and melted cheese in a convenient sandwich. Beginning June 10, 2003, McDonald’s customers nationwide can enjoy these tasty creations at participating McDonald’s restaurants.

The three varieties of these new, hot breakfast sandwiches consist of two soft and warm golden griddle cakes — with the yummy taste of maple syrup baked right in — and a choice of sausage or sausage, egg & cheese, or bacon, egg & cheese. McDonald’s recommended pricing is $1.59 for the sausage McGriddles breakfast sandwich and $2.19 for the other two tasty varieties (prices and participation may vary).

“These new breakfast sandwiches are some of the most unique in the breakfast category,” said Max Gallegos, director of marketing, McDonald’s USA “In test restaurants across the nation, McGriddles have wowed our customers with their exceptional combination of sweet and savory tastes. It’s another way McDonald’s is responsive to evolving consumer tastes and providing a novel breakfast option.”

“Mom was right … breakfast is the most important meal because it gives you the fuel you need to jump-start your day,” says registered dietitian Diane Quagliani. “McGriddles add another quick and convenient choice to McDonald’s breakfast menu.”

To support the launch of McDonald’s new McGriddles breakfast sandwiches, a fun and engaging national advertising campaign will also begin nationwide on June 10. DDB Chicago created national television, radio, print and outdoor advertisements, direct mail and a coupon insert with taglines “Weird. But a good kind of weird.” and “Bizarre, but yummy”. Television, print and radio ads targeted to the Hispanic market were developed by del Rivero Messianu Advertising, Miami, and African-American targeted television, print and radio ads were created by Burrell Advertising, Chicago.

Additionally, to capture the excitement and innovation of the McDonald’s new McGriddles breakfast sandwiches, Frankel Chicago developed the restaurant merchandising and P.O.P showcasing the tagline “Taste What’s In!” focusing on the products’ innovating and other “in” adjective qualities to be featured on medium cups, carry out bags and trayliners, as well as on in-restaurant, exterior and Drive-Thru décor.

McDonald’s is the leading global foodservice retailer with more than 29,000 restaurants serving nearly 46 million people in 119 countries each day. Approximately 80 percent of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women.

©2003 McDonald’s Corporation

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CONTACT:

McDonald’s

Mirna Aceituno, (630) 623-6432

McDonald’s(R) New Sizzling McGriddles(R) Breakfast Sandwiches are Truly Innovative