McDonald’s(R) Promotes Ofelia Melendrez to Vice President

McDonald’s(R) Promotes Ofelia Melendrez to Vice President

Melendrez joins growing ranks of McDonald’s Hispanic corporate officers


Oak Brook, IL–(HISPANIC PR WIRE)–August 14, 2006–McDonald’s Corporation recently announced the appointment of Ofelia Melendrez to vice president of the company’s Greater Southwest Region’s operations team, focusing on Quality, Service and Cleanliness(R) (QSC(R)) to improve overall customer satisfaction. The department is based in Dallas, Texas.

Melendrez, who began her McDonald’s career as an intern upon graduation from college in 1992, now joins the growing ranks of Hispanics serving in top management positions with the company. McDonald’s has one of the highest rates of Hispanics serving as corporate officers among all major U.S. corporations.

“Her extensive operations background, great people skills, and proven business acumen gives me great confidence in her ability to help our owner/operators and restaurants continue to provide a great experience for our customers,” said James Collins, the former QSC vice president for the Greater Southwest Region who named Melendrez to the position.

Most recently in her role as director of operations, Melendrez drove regional sales growth by leading an initiative to extend McDonald’s hours of operations in the Greater Southwest region, which today leads all McDonald’s U.S. regions in number of restaurants open 24 hours. She also worked with owner/operator-led teams to champion efforts to improve drive thru service – a convenience that busy McDonald’s customers enjoy.

Melendrez’s impressive rise up the McDonald’s corporate ladder began just 13 years ago when the company’s Los Angeles region recruited her through their McDonald’s Internship program. The Los Angeles native received a BA in Business Administration from California State University Fullerton in 1993.

“I had the misconception, at the time, that McDonald’s only provided short-term job opportunities,” said Melendrez. “Upon closer inspection, I discovered that McDonald’s is a place of tremendous growth and career development. I have been able to work in Latin America as well as in McDonald’s home office. And, no matter where I have been I have always been proud to be a part of McDonald’s commitment to positively impacting the communities in which we do business.”

In 1994, Melendrez received the Outstanding Restaurant Manager Award and, within seven years of employment, became chairwoman of the company’s Hispanic Employee Network in Los Angeles.

In 2005, she won the Leadership Award from McDonald’s Women’s Leadership Network and today serves as executive sponsor of the Greater Southwest Hispanic Employee Network. Melendrez is credited with re-energizing the Network and providing coaching, mentoring, and inspiration to McDonald’s Hispanic employees. Melendrez has also piloted several Hispanic Career Development classes and networking programs in Southern California and the Greater Southwest, giving back the same opportunities afforded to her.

Her career goals include becoming a McDonald’s General Manager or other executive level positions where she can continue to drive McDonald’s nationally-recognized efforts to promote equal-opportunity employment, community involvement and workplace diversity.

In addition to the notable successes of McDonald’s Hispanic executives, the company is also the largest Hispanic franchisee organization in the U.S. Currently, 8 percent of McDonald’s owner/operators are Hispanic. The combined sales of the company’s Hispanic owner/operators constitute the country’s largest Hispanic enterprise.

Several Hispanic publications have recognized McDonald’s for its diversity commitment, including:

— Ranked No. 1 “Top 40 Companies for Hispanics” – Hispanic Business Magazine, 2005

— “The Best 50 Companies for Latinas to Work” – Latina Style Magazine, 2005

— ”Top 50 Recruitment Companies in the Hispanic Market” – Hispanic Magazine, 2005

About McDonald’s

McDonald’s USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald’s visit

(C) 2006 McDonald’s

NOTE TO THE EDITORS: Photograph available upon request, if interested please contact: Anna Garcia at (626) 403-3200 x 209 or

McDonald’s(R) Promotes Ofelia Melendrez to Vice President