McDonald’s(R) Celebrates The Monopoly(R) Best Chance Game at McDonald’s

McDonald’s(R) Celebrates The Monopoly(R) Best Chance Game at McDonald’s

New Best Buy(TM) Alliance. . . New Game Elements. . .New Prizes. . . New Chances to Win


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OAK BROOK, Ill.–(HISPANIC PR WIRE)–Oct. 21, 2003–On October 14, 2003, McDonald’s will launch its newest promotional game: the MONOPOLY Best Chance Game at McDonald’s. The new promotion runs from Tuesday, Oct. 14, 2003 through Monday, Nov. 10, 2003, or while distribution supplies last, at participating McDonald’s restaurants nationwide and in Guam.

McDonald’s guests can win $50-1 million in cash prizes along with hot, new SUVs and McDonald’s food prizes. Additionally, through an innovative alliance with Best Buy retail outlets, customers of all ages can win a variety of high-quality prizes, including: MP3/PDA Handhelds, Plasma HDTVs, Video Game Systems with Games, Digital Cameras and Photo Card Printers, Portable DVD Players, Laptop Computers, Wireless Phones and Home Entertainment Systems.

In its first year, 1935, the MONOPOLY game was the best-selling game in America. Since 1935, more than 250 million MONOPOLY games have been sold and it continues to be the best-selling board game in the world. MONOPOLY is sold in 80 countries and produced in 26 languages. An estimated 750 million players from around the globe have enjoyed the MONOPOLY game since its creation.

“Historically, the MONOPOLY game at McDonald’s has been a favorite among our customers,” said Brian O’Mara, McDonald’s national marketing director. “Through our alliance with Best Buy, the MONOPOLY Best Chance Game at McDonald’s offers our customers the opportunity to win tremendous prizes. We’re thrilled that MONOPOLY is back at McDonald’s.”

McDonald’s guests can win by:

— Purchasing Hash Browns, Medium, Large or Super Size(R) French Fries (size may vary by market), or Large or Super Size drinks (size may vary by market) which carry MONOPOLY game pieces.

— Collecting MONOPOLY properties of the same color, which completes the property sequence.

— Peeling off a MONOPOLY game piece and revealing an Instant-Win message.

In addition to Collect & Win and Instant Win, the new version of this Game will offer an additional CHANCE Game piece found only on Large and Super Size French Fries, at participating McDonald’s restaurants, where you are guaranteed to get at least a $1 Best Buy Buck or a chance to win up to a $5,000 Best Buy Gift Card instantly. Guests can collect as many Best Buy Bucks as they want and then redeem them for merchandise of their choice at participating Best Buy locations or online at bestbuy.com.

“We are proud of our new, innovative alliance with McDonald’s for the MONOPOLY Best Chance Game at McDonald’s,” said Mike Linton, chief marketing officer for Best Buy. “The combination of these three strong, national brands provides consumers with access to the latest technology and entertainment products through a truly unique and exciting promotion.”

To support the launch of the MONOPOLY Best Chance Game at McDonald’s, The Marketing Store, Oak Brook, handled promotion development, game execution, packaging, and partner negotiations.

DDB Chicago created national television, radio, Internet and print advertisements. Television, print and radio ads targeted to the Hispanic market were developed by del Rivero Messianu Advertising, Miami.

Additionally, to capture the excitement and innovation of the new promotion, Frankel Chicago developed the restaurant merchandising and P.O.P to be featured on window posters, outdoor pole signs, ceiling danglers, as well as on other in-restaurant elements, and exterior and Drive-Thru décor.

McDonald’s is the leading global foodservice retailer with more than 30,000 restaurants serving nearly 46 million people in more than 100 countries each day. Approximately 80 percent of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women.

The MONOPOLY Best Chance Game at McDonald’s is in accordance with all guidelines set forth by the McDonald’s Games Advisory Board, which was formed in Fall 2001. For additional information about the MONOPOLY Best Chance Game at McDonald’s, please visit http://www.mcdonalds.com.

MONOPOLY(C) 2003 Hasbro

(C)2003 McDonald’s Corporation

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CONTACT:

McDonald’s

Mirna Aceituno

(630) 623-6432

McDonald’s(R) Celebrates The Monopoly(R) Best Chance Game at McDonald’s