McDonald’s(R) Continues to Dominate Chicken Category with New ‘Spicy’ Addition to the...

McDonald’s(R) Continues to Dominate Chicken Category with New ‘Spicy’ Addition to the Menu

Company Sells More Chicken Sandwiches than Top Three Competitors Combined


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Oak Brook, IL–(HISPANIC PR WIRE)–January 31, 2006–McDonald’s today added a new Spicy Premium Chicken Sandwich to its highly successful line of Premium Chicken Sandwiches. The new Spicy Premium Chicken Sandwich, available in more than 13,700 U.S. McDonald’s restaurants, combines smoked Jalapeno, Cayenne pepper and other spices to deliver a distinctly bold new taste. The crispy chicken breast is served on a warm honey wheat roll with crisp lettuce, tomato and mayonnaise.

“Customers continue to tell us that they want great-tasting menu choices with new flavor and more variety,” said Ralph Alvarez, President, McDonald’s North America. “As a result, quality chicken products represent an important part of our menu. To satisfy customers’ taste preferences we are adding a new Spicy Premium Chicken Sandwich to our line of successful Premium Chicken Sandwiches,” added Alvarez.

To add a bit of “kick” to the nationwide launch, customers can sample the new sandwich at participating restaurants, February 9-12 during lunchtime from 11 a.m. – 2 p.m. (local time). The launch will also include a “Spicy Hot Spot” tour. The tour will kick off in New York City on January 31, and travel to 14 select cities to help promote this latest addition to McDonald’s menu. Other hot spots on the tour include: Philadelphia; Detroit; Washington; Charlotte, NC; Atlanta; Daytona, FL; Miami; Houston; Dallas; Phoenix; San Diego and Los Angeles. The tour will conclude in San Francisco, February 27.

McDonald’s leads the U.S. food service industry in sales of chicken strips and chicken sandwiches. The company sells more than 600 million pounds of chicken each year. In 2005, McDonald’s recorded a 27 percent share of chicken sandwiches, more than its top three competitors combined.(1)

The addition of the Spicy Premium Chicken Sandwich reflects not only the tastes of McDonald’s customers, but according to a national survey, 85 percent of Americans say they like foods that are “bold, hot and spicy”.(2)

McDonald’s high quality, white meat chicken is produced the U.S. by the industry’s top suppliers including Tyson(R) and Keystone Foods, who are known for poultry that consumers prefer and trust. McDonald’s customers can customize any of the Premium Chicken Sandwiches to match their taste preferences or dietary needs.

“McDonald’s line of Premium Chicken Sandwiches, including the new Spicy Premium Chicken Sandwich, is served with a premium quality cut of USDA approved whole muscle chicken breast filet,” said Wendy Davidson, Group Vice President, of Tyson Foods. “It’s the same great taste and quality product consumers are buying in their local grocery store to serve to their families at home.”

About McDonald’s

McDonald’s USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald’s visit http://www.mcdonalds.com.

(C) 2006 McDonald’s

1. Source: CREST, All Stores

2. The online survey conducted by InsightExpress, polled 1,000 people ages 18-49 on a variety of topics regarding bold, hot and spicy foods. Go to http://mcdepk.com/spicypremiumchickensandwich for complete survey results.

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McDonald’s(R) Continues to Dominate Chicken Category with New ‘Spicy’ Addition to the Menu