Oak Brook, IL–(HISPANIC PR WIRE)–September 3, 2003–This coming November,
McDonald’s(R) will be presenting one of the most anticipated Spanish rock
tours of the year, Lo McXimo de la Música. Two of the groups participating
in this program are among the nominees for the coveted Latin Grammy Award.
Molotov, the tour’s headliner, is nominated for 4 Latin Grammy’s
including the most prized award of the night, Record of the Year.
“The groups participating in Lo McXimo de la Música represent the
best in the Spanish Rock genre and these nominations certainly confirm it,”
said Max Gallegos, McDonald’s director of U.S. Marketing. “We congratulate
Molotov and Rabanes on their nominations and wish them the best of luck tonight.”
During tonight’s telecast, McDonald’s will unveil its new creative
in support of Lo McXimo de la Música program. The spot titled “Morning
Stretch” will run both in English and Spanish. The spot opens in
a young man’s bedroom when he’s waking up. He gets up and begins
to stretch out when suddenly he starts running into the walls in his room where
he has posters of his favorite Spanish rock bands. The posters begin to
fall. He is shown running into the wall as if he was part of the audience
in a rock concert. The super “Getting Ready for the Concert?”
appears. The young man is next shown in the middle of his dream concert.
The spot cuts to an animated graphic with the tour’s information and the
RMHC/HACER program. Next, the young man is being carried by the crowd
in the concert as he enjoys this one of a kind experience.
Lo McXimo de la Música will also offer Spanish rock fans a chance to
win a trip for two to one of the concerts through a national sweepstakes available
through September 28, 2003. Customers may enter, once every day, through
McDonald’s bi-cultural and bi-lingual site, http://www.lomcximo.com.
Proceeds from McDonald’s “Lo McXimo de la Música” concerts
will directly benefit the RMHC/HACER Scholarship Program, the largest high school-to-college
Hispanic scholarship program in the nation. RMHC/HACER, throughout its
17-year history, has awarded over $12 million in scholarships to over 11,000
Hispanic high school seniors in the U.S.
The Lo McXimo de la Música concert series will feature some of the best
Spanish rock bands (Molotov, El Gran Silencio and Rabanes) in four top Hispanic
markets and additional support talent per concert:
Thursday, November 13,
2003 Verizon Wireless Theater Houston
Friday, November 14,
2003 Hammerstein Ballroom New
Saturday, November 15,
2003 James L. Knight Center Miami
Sunday, November 23,
2003 Universal Amphitheater Los Angeles
The SIEMPRE Lo Mcximo del Espíritu Latino – The Best of the Latino
Spirit — is McDonald’s year-long celebration of Latino pride, passions,
heritage and achievement. Additional information can be found at McDonald’s
bilingual, bicultural online experience at http://www.lomcximo.com.
The RMHC/HACER Scholarship Program is a program of Ronald McDonald House Charities
Global and its U.S. Local Chapters. Since the program began in 1985, over 11,000
Hispanic students have received nearly $12 million dollars in scholarships to
support their education. In the 2002-2003 academic year alone, RMHC/HACER will
award more than $1.5 million to support the education aspirations of students
in more than 40 markets in the United States and Puerto Rico. For more
information about RMHC/HACER, please visit http://www.rmhc.org or http://www.lomcximo.com.
McDonald’s is the world’s leading global foodservice retailer with
more than 30,000 restaurants serving nearly 46 million people in more than 100
countries each day. Approximately 80 percent of McDonald’s restaurants
worldwide are owned and operated by independent, local businessmen and women.
© 2003 McDonald’s Corp.