Oak Brook, IL–(HISPANIC PR WIRE)–October 15, 2004–Guests at a McDonald’s restaurant in Los Angeles donned their thimbles and top hats to play McDonald’s most popular promotional game. To introduce MONOPOLY Best Chance Game 2.0, now available at participating McDonald’s until November 8, 2004 (or while supplies last), the game was played on a life-sized MONOPOLY game board covering a Los Angeles sidewalk connecting a McDonald’s restaurant to the front door of a nearby Best Buy(TM) store.

The non-traditional game board gave one of Latin music’s hottest young performers, Yahir and Apprentice Runner-up, Kwame Jackson, alongside consumers, four opportunities to play and win high-quality prizes.

“I’m really excited about working with McDonald’s in this promotion because customers will have a chance to win a variety of prizes with Monopoly,” said Yahir, one of Latin music’s hottest young performers.

“McDonald’s likes to engage customers with fun, new promotions that are in tune with their changing needs,” said Rick Marroquin, director of marketing, McDonald’s USA. “MONOPOLY Best Chance Game 2.0 not only offers our guests a chance to win food prizes, but the opportunity to enhance their lifestyle with Best Buy Bucks.”

This year’s MONOPOLY 2.0 game offers consumers the same exciting game as last year plus a new online version to increase each player’s chances of winning one of the many electronic, food and cash prizes.

Guests visiting participating McDonald’s restaurants have four ways to play and win:

— Best Buy Bucks – Peel a Best Buy(TM) Chance Game Piece from a large fry carton or Chicken Selects(R) package for a guaranteed instant win in increments of $1 – $5000. Redeemable only at Best Buy stores or at http://www.BestBuy.com.

— Collect & Win – Collect MONOPOLY game properties of the same color that completes the property sequence. Receive two traditional MONOPOLY game pieces on hash browns, medium and large soft drinks; receive two traditional MONOPOLY Game Pieces plus a Best Buy Chance Game Piece on large fry cartons and 3, 5 & 10 piece Chicken Selects or by sending in a self-addressed stamped envelope for a No Purchase or an alternate means of entry opportunity.

— Instant Win – Peel off a MONOPOLY game piece and reveal an Instant-Win message.

— Online (NEW) – Go online at http://www.playatmcd.com. Customers have a chance to win cool electronic and downloadable prizes online by accessing a code located on the back of MONOPOLY game pieces, logging on to the MONOPOLY promotional web page and entering the access code to determine if they are a winner.

For the second year, McDonald’s has aligned with Best Buy to offer McDonald’s guests the opportunity to win a variety of high-quality prizes, including: customized 2005 Honda Civic EXs, MP3/PDA Handhelds, XM Satellite Radios, XBox Video Systems with Games, Mini DV Camcorders, Gary Fisher Bikes and Garmin GPS Systems, High Definition LCD televisions, Home Entertainment Systems, outdoor adventure trips, $50-$1 million in cash prizes and thousands of McDonald’s food prizes.

“After an extremely successful MONOPOLY Best Chance Game in 2003, we are excited to once again align these strong, national brands,” said Mike Linton, Chief Marketing Officer, Best Buy. “Best Buy Bucks connect consumers with the wide variety of technology and entertainment products available at Best Buy stores through a very fun and exciting promotion.”

In its first year, 1935, the MONOPOLY game was the best-selling game in America. Since 1935, more than 250 million MONOPOLY games have been sold and it continues to be the best-selling board game in the world. MONOPOLY is sold in 80 countries and produced in 26 languages. An estimated 750 million players from around the globe have enjoyed the MONOPOLY game since its creation.

McDonald’s

McDonald’s is the leading global foodservice retailer with more than 30,000 restaurants serving nearly 47 million people in more than 120 countries each day. Approximately 80 percent of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women. For nutritional information, please visit http://www.mcdonalds.com.

Best Buy

Best Buy Stores, owned and operated by Minneapolis-based Best Buy Co., Inc., is the nation’s leading specialty retailer of technology and entertainment products and services. Best Buy was founded in St. Paul, Minn., in 1966. Best Buy Stores reach an estimated 300 million consumers per year through more than 600 retail stores in 48 states and online at http://www.BestBuy.com. For more information about Best Buy, visit: http://onlinepressroom.net/bestbuy.

Hasbro

Hasbro is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

The MONOPOLY Best Chance Game 2.0 at McDonald’s is in accordance with all guidelines set forth by the McDonald’s Games Advisory Board, which was formed in Fall 2001. For additional information about the MONOPOLY Best Chance Game 2.0 at McDonald’s, please visit http://www.mcdonalds.com.

MONOPOLY: (R), (TM) & (C)2004Hasbro

(C)2004 McDonald’s Corporation

(C)2004 Best Buy. All Rights Reserved. Best Buy, BestBuy.com, Best Buy Bucks, and the tag design are marks of Best Buy.

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CONTACT:

McDonald’s

Mirna Aceituno

630-623-6432

VPE

Michael Delgado

626-403-3200, Ext. 217