McDonald’s(R) and Alejandro Fernández Making More Than Music Together

McDonald’s(R) and Alejandro Fernández Making More Than Music Together

McDonald’s will be presenting sponsor of Fernández’ ‘A Corazón Abierto’ Tour 2004 and will partner in philanthropic causes to benefit the Hispanic community


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Oak Brook, IL–(HISPANIC PR WIRE)–September 1, 2004–In continuing its tradition
of offering the best of Latin music to its customers through LoMcXimo de la
Música, McDonald’s is teaming up with one of the hottest and most
beloved Latin music stars— Alejandro Fernández.  McDonald’s
will be sponsoring his much-anticipated U.S. concert tour and working with him
to support philanthropic causes through the Ronald McDonald House Charities(R)
(RMHC(R)) to benefit the Hispanic community.

McDonald’s will be a presenting sponsor of McDonald’s Presents Alejandro
Fernández A Corazón Abierto Tour 2004.  The U.S. Tour, featuring
Alejandro’s acclaimed live performance and world class production, will
kick November 18th in Sacramento, CA, and make its way to Los Angeles, Chicago,
New York, Atlanta and other major markets.  (See below for dates)

“The LoMcXimo de la Música program continues to bring our customers
closer to their favorite Latino performers,” said Rick Marroquin, McDonald’s
director of marketing.  “Teaming up with Alejandro Fernández
goes beyond music for us.  The opportunities that we will have to support
RMHC and improve the health and well being of children is a dream combination
of entertainment and good will.”

In addition to the concert tour, Fernández will participate in public
service announcements supporting programs conducted by RMHC and McDonald’s. 
Some of these programs include RMHC/Hispanic American Commitment to Education
Resources (RMHC/HACER(R)) scholarship program, one of the largest high-school
to college scholarship programs in the nation and World Children’s Day(TM),
a global fundraising effort at McDonald’s that benefits RMHC and other
children’s organizations in over 100 countries such as Mexico, Colombia,
South Africa and France.

“It is very gratifying to know that I can use my talent to contribute
to these great causes that benefit so many of my fans,” said Fernandez. 
“And of course, I am really looking forward to bringing the new show to
everyone in the U.S.”

This is a very productive summer for Alejandro.  His highly anticipated
new album of pop material “A Corazón Abierto” will be released
on September 7th, while the first single off the album “Me Dedique a Perderte”
is already in heavy rotation in radio and television.  He also made his
cinematic debut in the critically acclaimed film Zapata.  He is nominated
for a Latin Grammy with his legendary father Vicente Fernández for best
ranchero album. 

Alejandro Fernández exemplifies the best that modern Mexico’s culture
offers:  He channels its rich tradition through his music and personifies
its future with his appeal around the world.  He is one of the world’s
best vocalists, has sold more than ten million albums, performed in front of
millions of fans and is just beginning to explore his talent as an actor. 
The future is his.

McDonald’s Presents Alejandro Fernandez A Corazón Abierto Tour
2004 will visit the following markets:

Date      
       Market      
         Venue

Nov. 18th        Sacramento,
CA        Memorial Auditorium

Nov. 19th        Los
Angeles, CA       Universal Amphitheatre

Nov. 20th        San
Diego, CA         San Diego Sports Arena

Nov. 23rd         Tucson,
AZ           Anselmo Valencia

Nov. 24th        
El Paso, TX          Coliseum

Nov. 26th         Hidalgo,
TX          Dodge Arena

Nov. 27th        
Houston, TX          Verizon
Wireless Theater

Nov. 28th         Laredo,
TX           Laredo Entertainment
Center

Nov. 30th        
Dallas, TX           Nokia
Live

Dec. 3rd         
Denver, CO           
Filmore Auditorium

Dec 5th           Chicago,
IL           Rosemont Theater

Dec 8th           New
York, NY         Theater at Madison

                                     
Square Garden

Dec 10th         
Miami, FL            Waterfront
Theater at AA Arena

Dec 12th         
Atlanta, GA          Tabernacle

Concert dates subject to change without prior notice.

About McDonald’s

McDonald’s is the world’s leading food service retailer with more
than 30,000 local McDonald’s restaurants serving 47 million customers each
day in more than 100 countries. More than 80 percent of McDonald’s restaurants
around the world are owned and operated by independent, local businessmen and
women.

For more information about Ronald McDonald House Charities(R) or the RMHC/HACER(R)
Scholarship program log on to http://www.rmhc.org.

NOTE TO EDITORS: High-resolution images are available at: http://www.hispanicprwire.com/index_in.php

© 2004 McDonald’s Corporation

–30—

Contact:
McDonald’s, Mirna Aceituno
630/623-6432
or
VPE Public Relations, Michael Delgado
626/403-3200

McDonald’s(R) and Alejandro Fernández Making More Than Music Together