MIAMI, Dec. 3 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System (SBS) (NASDAQ:SBSA) announced today that Mega TV has renewed its affiliation agreement with WBWP Channel 57 in West Palm Beach, Florida. Channel 57 will continue to retransmit Mega TV’s critically acclaimed programming, including “Papparazzi TV,” “Maria Elvira Live!,” “Esta Noche Tu Night” with Alexis Valdes and “Bayly,” among others. Channel 57 also features a local weekend news magazine program, “Mega Noticias 57.” Terms of the agreement were undisclosed.
“We’ve had great success with Mega TV on Channel 57 in the West Palm Beach market and the response from the local Hispanic community for our programming as a source for news and entertainment continues to be very strong,” said Cynthia Hudson Fernandez, Chief Creative Officer and Executive Vice President for Mega TV. “We are committed to building out our network with new affiliates and renewal agreements for Mega TV that will bring our content to audiences across the United States.”
“We are very happy to continue our association with Mega TV, which provides entertaining and informative Spanish-language programming to the loyal West Palm Beach market,” said Jose Uzal, General Manager of WBWP Channel 57. “Channel 57 recognizes the growth of the Hispanic population from Boca Raton to Ft. Pierce and this renewed programming agreement with Mega TV ensures our mutual commitment to offer audiences original and exclusive Spanish-language content. We look forward to continuing to build our strong relationship with Mega TV and to be part of their exciting growth as a National Spanish-language network”.
“The continuation of our agreement with WBWP Channel 57 is part of our growth strategy, as we continue negotiations with various station groups and cable operators around the country,” said Maggie Salas-Amaro, Director of Affiliate Relations for Mega TV. “We are excited to renew our affiliation agreement with Channel 57, and are working to announce new additions to our distribution footprint in the coming months.”
Media and Press:
Director of Marketing and Communications
Spanish Broadcasting System
7007 NW 77th Ave
Miami, FL 33166
Direct Line: (786) 470-1656
SOURCE Spanish Broadcasting System
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