MIAMI, March 20 /PRNewswire/ — Spanish Broadcasting System (SBS) (NASDAQ: SBSA) announced today that Mega TV is expanding in new markets: Local HDTV, Inc’s WHDO Channel 38.2 in Orlando, Florida, and WFHD Channel 36.2 in Tampa, Florida.
“This expansion in these new markets showcases the strength of the Mega TV brand on all fronts. Mega TV continues to prove that it has the relevant, original programming that US Latinos demand,” said Cynthia Hudson, EVP/CCO of SBS and the Managing Director of Mega TV. “Our unique style and approach to Spanish-language content, renowned talent, and fresh formats are the key to our successful track record and excellent ratings on a national level.”
The affiliated stations will transmit Mega TV’s critically acclaimed programming, including, “Papparazzi TV,” “Maria Elvira Live,” “Esta Noche Tu Night with Alexis Valdés” and “Bayly,” among others. Mega TV will launch in Orlando, Fl., on March 23, 2009, and is scheduled to begin in the other markets in the coming months.
“We are very excited about our new partnership with Mega TV and are pleased to be able to offer Hispanic viewers in Orlando and Tampa the fresh alternative of Spanish-language programming that only Mega TV can deliver,” said John Salov, President Local HDTV, Inc.
“The launch of these new affiliates continues to reaffirm our commitment to expanding Mega TV nationally,” said Maggie Salas-Amaro, Director of Affiliate Relations for Mega TV. “We are excited to see Mega TV grow, as we add new markets to our distribution footprint.”
About Local HDTV, Inc.
Local HDTV, Inc. is a Broadcast Television Company headquartered in Michigan that owns and operates television stations in Florida, South Carolina, California and Michigan. Local HDTV, Inc. produces local programming in 100% High-Definition format that is exclusive to the markets they serve. Local HDTV, Inc. programming will be available on broadcast television, cable, Internet and mobile TV and is available for syndication.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded
Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM, in New York City, as well as 4 of the Top 6 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market, owns and operates a station in the Miami-Ft. Lauderdale DMA (WSBS) Ch. 22, and an affiliate in West Palm Beach, Fl (Ch. 57/Comcast 231). Mega TV also has national distribution in the US through DirecTV Más (Ch. 405). The channel can also be seen in Puerto Rico on DIRECTV (Ch. 169), and through affiliate WSJU (Ch. 30). SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates http://www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.
SOURCE Spanish Broadcasting System