Miami, FL–(HISPANIC PR WIRE)–June 4, 2007–WSBS-Mega TV Channel 22 announced today that its signature programs will soon be made available to passengers on-board Virgin America, as part of the airline’s Hispanic On Demand Service (Venevision In-Flight) within its domestic U.S. flights.
As part of the agreement, Virgin America will transmit the following Mega TV signature programs to its U.S. flights: “El Circulo,” “X Pediente,” “22 Minutos,” and “Ruta al Éxito.” Beginning July 1, 2007, all Virgin America passengers will have access to the best of Mega TV’s programming at no charge using Virgin’s On Demand service.
Carmen Franchi de Alfaro, Vice President of Programming and Sponsorship Development for Mega TV, commented, “This is an innovative way to expand the viewership of our product to new markets, while also reinforcing the Mega TV brand. Virgin America is a leading domestic airline and we are thrilled to partner with them.”
Miguel E. Somoza, Venevisión International’s Sales Director for North America & Asia, and the executive responsible for selling Mega TV’s programming, added, “Mega TV not only will be able to reach new heights with their newfound nationwide exposure, but will also compliment the turnkey in-flight Hispanic content solution pioneered in conjunction with our own Venevision International Films division.”
The program package for July includes:
— “El Círculo,” a glamorous program that provides viewers an intimate look at the lives of Miami’s rich and famous. The show is hosted by renowned journalist Ana Remos, often providing behind-the-scenes access to Ana’s personal list of high profile friends and contacts.
— “Xpediente,” a show that profiles some of Miami’s most interesting and unsolved open crime cases. “Xpediente” will reconstruct and re-enact crimes and identify possible suspects using physical evidence, photographs, videos, testimonies and confessions. — “22 Minutos,” a unique Hispanic magazine program highlighting topics and issues of interest to young Hispanic adults. The program runs for exactly 22 minutes, showcasing interesting people, places and events from around the world.
— “Ruta al Éxito,” a program that describes the many challenges that a successful Italian singer faces as she tries to make it in the American music industry.
For more information on Virgin Atlantic USA Airlines and its On Demand offering, please visit: http://www.virginamerica.com.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish–language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Regional Mexican, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com
About Venevision International:
Venevision International is an entertainment production and distribution company part of the Cisneros Group of Companies. Established more than 30 years ago, its activities are an integral part of the business development strategy designed by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of Companies. Venevision International is a global distributor of television programming and is one of the largest independent producers of Spanish-language television programs in the world. Venevision International also distributes Spanish-language films for theater, pay-per-view, home video, paid and free television in the United States, where it also broadcasts its pay TV movie channel “VeneMovies”. It participates in the music market through its own record labels VeneMusic and Siente Music, in wireless entertainment with its companies Venemobile and LatCel, and produces and distributes “audio books” through “Fonolibro”. Venevision International is also a pioneer in the area of “advertainment” (product integration) through its Synopsis International unit. http://www.venevisioninternational.com
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