Mega TV and Latino Poker Series Inc. To Bring The Best of...

Mega TV and Latino Poker Series Inc. To Bring The Best of “Poker en Espanol” to Hispanic Television



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MIAMI, June 17 2011 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System, Inc. (SBS- NASDAQ: SBSA) announces the launch of a unique game show targeting Latinos in the United States, Latino Poker Series.

(Logo: http://photos.prnewswire.com/prnh/20100803/CL44637LOGO-a )

Latino Poker Series is a television first. The only Spanish-language poker television show in the US Hispanic Market. Viewers will enjoy a half-hour action-packed environment of poker, and experience firsthand the high speed of the game. Set to launch on Mega TV next Monday, June 27, Latino Poker Series will be broadcast Monday through Friday at Midnight.

Poker is the third most-watched game globally, and Latino Poker Series will celebrate this fascinating game by bringing viewers face-to-face with this powerful gaming series. The widespread popularity of poker has grown into a substantial industry among Hispanics, making it the fastest-growing among gamers everywhere.

William Riveron, Latino Poker Series, Inc. Executive Producer and CEO, states: “I stumbled upon Poker by watching some of the tournaments on English-speaking language TV. Soon thereafter I noticed a good friend of mine and family members playing as well. I started a home poker game every Thursday night, and this led to a natural involvement in the making of the “Latino Poker Series” show. This is the right time for the show.” He adds, “I’m involved with players and media that know how to make it happen, plus my years of experience in marketing, production and sales, not to mention my love for the Hispanic market. ‘Latino Poker Series’ is an untapped, but proven model.”

Jose R. Perez, VP of Programming for Mega TV, comments: “Mega TV is honored to be part of this unique and sensational project, first of its kind on the Spanish-language television market of the US. The passion for the game of Poker on English-language television has really caught the attention of millions of viewers, and each week more people continue to discover and enjoy these tournaments. This is the first time there is Spanish – language televised poker tournaments in the U.S.” He adds, “We are very pleased that Latino Poker Series has chosen Mega TV as the launch pad. Mega TV again confirms its commitment to bring premieres and original programming to the Spanish- speaking audience in the US.”

Joining the players of Latino Poker Series, are three great “poker” enthusiasts: As Commentator Danny Rivera, a radio personality and a distinctive voice of the advertising world. Yami Quintero, a broadcast professional, will be the hostess of the show, and Artie Rodriguez, an avid poker player with over 25 years of experience, will be the color analyst.

Leveraging its fully-integrated communications elements, Latino Poker Series will offer advertisers a Brand-centric strategy, with a customized marketing approach. Mega TV and Latino Poker Series come together to make this show a one-of-a kind spectacular, first-run, premiere production, creating a perfect environment for advertisers to reach Latinos via a unique television show.

COMANDON Cognac, Best XO Cognac 2010 & Double Gold Medal 2010 for its XO & VSOP, and double gold medal 2011 for its XO, is proud to announce its recent partnership with the highly anticipated ‘Latino Poker Series’ and will serve as the official presenting sponsor. Ledon Sylla, VP Worldwide Operations / COMANDON Cognac comments: “As COMANDON Cognac’s vision and mission lays in the creation of unique products and perceptions, it was all natural for us to understand and get behind the vision of Mr. William Riveron, Latino Poker Series, Inc. Executive Producer and CEO; we are glad to have been invited on board of this exclusive adventure.”

Don’t miss the premiere of Latino Poker Series on Mega TV Monday, June 27, 2011 at midnight.

Where to Find Mega TV:

Mega TV channels include: In Florida – channel 22 Miami, and channel 57 West Palm Beach; channel 33.2 Fresno, CA, channel 13 Chicago, IL, channel 26 Dallas, TX, channel 48.2 New York, NY, Channel 23 Salt Lake City, UT, channel 60 Puerto Rico. Channel 405 DIRECTV Mas in the main cities in the U.S. and Puerto Rico, Dish Network in Puerto Rico, and Channel 3008 on AT&T U-verse in the main cities in the U.S.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban (Hispanic Urban) format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

www.mega.tv

www.spanishbroadcasting.com

www.lamusica.com

SOURCE Spanish Broadcasting System, Inc.

Mega TV and Latino Poker Series Inc. To Bring The Best of “Poker en Espanol” to Hispanic Television