MIAMI, Sept. 28, 2011 /PRNewswire/ — Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) announced today the promotion of industry veteran Carlos Herrera to Regional Sales Manager for MegaTV, SBS’s Television property. In his new role, Mr. Herrera will be responsible for regional “spot” sales, paid programming and infomercials for the network MegaTV in Miami, West Palm Beach, New York, Chicago, Houston, Fresno- California, Salt Lake City, Orlando, Tampa, Puerto Rico, DIRECTV, AT&T U-Verse and other markets, while coordinating and overseeing regional sales representatives.
“Carlos has extensive television industry sales experience and is a proven leader,” said Albert Rodriguez, General Manager of MegaTV and Chief Revenue Officer of SBS Consolidated Operations. “We are confident that he will be a valuable contributor to the future success of MegaTV for years to come.”
“I’m excited about this opportunity and very confident that I can lead the MegaTV Network to a dominant position in the regional Hispanic television market,” said Mr. Herrera.
Herrera was previously a Sales Manager in charge of the Infomercial Sales Department on both a local and national level for MegaTV.
Born in Bogota, Colombia, Carlos holds a Masters in International Business and graduated with a degree in Economics and Finance from the Universidad Externado de Colombia. He owned his own sales business until accepting a job in 1999 with AT&T in the U.S. In 2003, Carlos became an account executive at America TeVe (Channel 41) in Miami where he successfully developed a sales portfolio in excess of US$18.0 million dollars, until his appointment at MegaTV.
Among his passions, is his affinity for soccer and spending time with his family, friends and especially with his son.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.
SOURCE Spanish Broadcasting System Inc. / MegaTV