NEW YORK, July 23 /PRNewswire-HISPANIC PR WIRE/ — Meredith Corporation (NYSE: MDP) announced today that Espera, the magazine for expectant mothers, and 12 Meses, focused on the first 12 months of life, will be re-launched under the Ser Padres umbrella. The Meredith Hispanic Ventures titles will be renamed Ser Padres Espera and Ser Padres Bebe, respectively, starting in April 2009. Alberto Oliva, editor-in-chief of Ser Padres and author of the books Magazines that Make History (University Press of Florida, 2004) and In Vogue: The Illustrated History of the World’s Most Influential Fashion Magazine (Rizzoli, 2006), and his team will oversee the editorial direction of each magazine, a responsibility previously held by sister publication Siempre Mujer’s team.
“This is a natural and critical evolution for Meredith Hispanic Ventures,” commented Ruth Gaviria, executive director of Meredith Hispanic Ventures. “Meredith acquired Espera and 12 Meses with American Baby from Prime Media in 2002. Since then, we have acquired and re-launched Ser Padres and launched Siempre Mujer, the leading lifestyle and service magazine for women. Now, Espera and 12 Meses will capitalize on the 18-year brand equity of Ser Padres. Our content portfolio now reaches one in three Hispanic moms in the United States.”
Ser Padres Espera will be published three times a year (spring, summer and fall/winter issues) — up from twice a year — and will also increase its annual circulation by 35% to 1.05 million expectant mothers. The title will continue to be distributed through OB-GYN offices as a standalone magazine. Ser Padres Bebe will continue to be distributed in maternity wards through sampler bags, with a yearly circulation of 600,000, and will be perfect bound. Both titles will reflect the needs and aesthetic of the young Hispanic expectant or first-time mother.
Meredith Hispanic Ventures will also launch Mimosblog.com, a blog by the editors of Ser Padres that addresses the pre and post natal concerns of Hispanic mothers up to their child’s pre-teen years. The blog, launching August 4, will seek to create a community of women with interactive features like “My Favorite Photo” and “The Things They Say!,” popular features in Ser Padres magazine. Mimosblog.com will navigate bilingually in Spanish, English and Spanglish, reflecting the language preferences of this young Hispanic mom.
“There has been 82% growth in unique Spanish-preferred Hispanic visitors to blogs and many of those turn to blogs for informational purposes or to stay in touch with friends and family and meet new peers,” explained Oliva. “Mimosblog.com will be the online hub for Hispanic moms, where they can share their concerns, tips and advice and receive immediate feedback from women just like them. We know that one in three babies will be born to a Hispanic woman in the U.S. in the next decade and it remains our mission to educate, inspire and support them through many media platforms.”
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