MetroPCS to Offer Limited Edition Mister Cartoon Designed Handset

MetroPCS to Offer Limited Edition Mister Cartoon Designed Handset

MetroPCS collaborates with cultural icon Mister Cartoon to offer a customized handset and give back to the community


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DALLAS, Aug. 3 /PRNewswire-HISPANIC PR WIRE/ — In its ongoing effort to provide consumers with the latest selection of wireless handsets for low-cost unlimited service, MetroPCS Communications, Inc. (NYSE: PCS), the nation’s leading provider of unlimited, flat-rate, no signed contract wireless communications service, along with Samsung Telecommunications America (Samsung Mobile) (1), the No.1 mobile phone provider in the U.S. (2) and SA Studios Global, a leading multicultural marketing agency, will offer an exclusive Samsung Messager(TM) handset (SCH-r450) designed by Mister Cartoon, the acclaimed artist, later this month.

The limited edition Samsung Messager will be available to consumers in all MetroPCS markets. Mister Cartoon wallpapers, ringtones and animation are preloaded on the handsets with additional downloads available from the MetroPCS Web site. A portion of revenues generated from this MetroPCS and SA Studios Global initiative will go directly to funding community art centers, outreach programs for at-risk youth and art supplies for local Los Angeles schools, Mister Cartoon’s hometown. Additionally, the first ten phones in the series will be auctioned for charity on the MetroPCS Web site in the month of August. For more information, visit http://www.metropcs.com/mistercartoon.

“We are truly excited to not only offer consumers an exclusively-designed handset, but also to support Mister Cartoon in his charitable activities around the Los Angeles area,” said Tom Keys, chief operating officer for MetroPCS.

Mister Cartoon, renowned tattoo artist, car customizer, illustrator and designer, has worked with numerous celebrities, including Eminem, Beyonce, director Brian Grazer and most recently Lance Armstrong with Nike for the Livestrong Foundation. Mister Cartoon’s products have become collectors’ items worldwide.

“There were several opportunities for us in the mobile space, but MetroPCS understands how important it is to support the communities in which they provide service and have helped them grow,” said Mister Cartoon, creative director of SA Studios Global. “MetroPCS continues to offer unmatched value to its customers and that level of commitment drove our decision to team up with them.”

“Samsung Mobile is excited to collaborate with MetroPCS and Mister Cartoon to create this limited edition handset,” said Paul Golden, chief marketing officer of Samsung Telecommunications America. “Already an exceptional handset, the Mister Cartoon customization of the Samsung Messager provides customers with a truly unique wireless experience.”

MetroPCS offers a diverse selection of wireless service plans, ranging from $30 to $50 per month, which allows customers to talk 24-hours-a-day, seven days a week, and provides enhanced service options so customers can create a wireless experience that best fits their lifestyles. With MetroPCS service, customers pay by the month, not by the minute, and services do not require a signed contract, deposit or credit check. The first month of service is free with the purchase of a phone and there is no activation fee or hidden charges.

Consumers can visit MetroPCS authorized dealer locations or visit the MetroPCS Web site at http://www.metropcs.com for more information about handsets, plans and coverage as well as the international destinations covered by unlimited international calling.

To find out more information about the Samsung Messager, please visit http://www.samsungwireless.com.

About MetroPCS Communications, Inc.

Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of unlimited wireless communications service for a flat-rate with no signed contract. Currently, MetroPCS owns or has access to licenses covering a population of approximately 145 million people in the largest metropolitan areas in the United States, including New York City, Las Vegas, Los Angeles, San Francisco, Dallas, Philadelphia, Atlanta, Detroit, Boston, Jacksonville, Miami, Orlando, Tampa and Sacramento. As of March 31, 2009, MetroPCS had approximately 6.1 million subscribers. For more information please visit http://www.metropcs.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungmobileusa.com.

About Samsung Electronics Co. Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Mister Cartoon

Mister Cartoon was born and raised in Los Angeles. He began his career as a graffiti artist in the 1980s and quickly gained notoriety for his unique tattoos, custom low-rider car work, album cover designs, logos, exclusive advertisements, and collectable limited edition products. His richly detailed, hand-rendered designs adorn the bodies of countless celebrities, have been featured in exhibitions around the globe, and have been commissioned by a myriad of companies including Harley Davidson, Xbox, Casio and Imagine Entertainment. Mister Cartoon continues to build a diverse, devoted and loyal global fan base.

About SA Studios Global

SA Studios Global is a full service agency that specializes in strategic positioning and content creation for select brands, products and feature films looking to dominate the multicultural marketplace. The agency has unparalleled credibility, authenticity and reach amongst core influencers, that ensures the pinpoint positioning of its projects; clients include Microsoft, Universal Pictures, Nike and other leading brands. Sanctioned is SA Studios Global private label brand, reserved for select alliances and partnerships. Sanctioned merges distinctive and relevant content and products with multiple touch-point marketing experiences. SA Studios Global is headquartered in Los Angeles.

(1.) Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.

(2.) Based upon reported shipment data, according to Strategy Analytics Q1 2009 U.S. Market Share Handset Shipments Report.

SOURCE MetroPCS Communications, Inc.

MetroPCS to Offer Limited Edition Mister Cartoon Designed Handset