ATLANTA, June 8 /PRNewswire-HISPANIC PR WIRE/ — The MEXICANAL(R) Network continues to expand its digital distribution with a multicast launch in Dallas-Ft. Worth. Beginning today, KJJM-DT2 TV-34 viewers can access MEXICANAL’s quality Spanish-language lineup on channel 34.2, which features regional news, sports, popular entertainment and culturally relevant programs direct from regions throughout Mexico (i.e., Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche and Yucatan).
Today’s news represents the addition of another key market for The MEXICANAL Network, which was formed jointly by Cablecom, Mexico’s third largest cable television service provider, and Castalia Communications in 2005. One of the southwest’s Hispanic hotbeds, the Dallas market ranks No. 5 in the nation, 26% of its population is Hispanic, and this population grew by a staggering 40.82% from 2000 to 2008, according to Geoscape(R) American Marketscape Datastream(TM) 2008 Series. Additionally, the majority of Dallas-market Hispanics are Mexican immigrants from many of the regions served by MEXICANAL’s extensive network of affiliates.
MEXICANAL now reaches more than 2.4 million homes through a mix of cable, satellite and multicast distribution.
“We’re happy to count KJJM among MEXICANAL’s growing list of distribution partners,” said Luis Torres-Bohl, MEXICANAL’s President. “With so much of Dallas’ vital and growing Hispanic population directly connected to the many regions of Mexico, MEXICANAL is practically custom built to serve the Hispanic population of Dallas – Ft. Worth.”
Roddy Sherrell, TV-34’s Director of Business Development, added: “MEXICANAL features an incredibly strong lineup of programs-the perfect fare with which to fill this digital offering to keep our Hispanic viewers entertained and informed.”
MEXICANAL’s programming lineup features the Network’s very own daily half-hour news program, MX•24 Noticias, which covers top regional, national and international news; De Kiosko en Kiosko, which explores the culture, customs and traditions of Jalisco’s different municipalities; Al Dia Tu Casa, a daily magazine show; and Experidiverido, an educational show for children. Additionally, MEXICANAL produces a number of specials throughout the year, including El Grito de Independencia and El Dia de Muertos. www.MEXICANAL.com
For local and national advertising, contact Roddy Sherrell at Roddy@thetvstudio.com or 214-437-4369.
For multicasting rights to the MEXICANAL Network:
Chuck Wing, firstname.lastname@example.org or 770-396-7850
For network advertising sales:
John Perez, email@example.com or 917-554-1113
SOURCE The MEXICANAL Network