Miami Beach, FL–(HISPANIC PR WIRE)–April 19, 2007–Miami Beach High School students, challenged to go green and get creative on behalf of the environment, are getting national TV exposure as part of an Earth Day educational competition sponsored by Atlantic Broadband and Discovery Kids en Español.
“Garbage Man,” the winning 30-second public service announcement, is airing nationally through Earth Day (Sunday) on Discovery Kids en Español available on channel 221. Atlantic Broadband also is running the spots, in both English and Spanish, through the end of April on a variety of networks it carries in Miami Beach, other north Dade communities, and South Miami.
“With this initiative, we looked to inspire these students not only to reflect on the state of our planet’s health, but also – with a huge assist from Discovery Kids en Español– to master the entire creative and production process that TV professionals navigate to get their work on air,” said Jim Waldo, Atlantic Broadband Vice President and General Manager. “It was fun, educational, and the results were truly impressive.”
Over more than two months, the student teams turned their creative ideas into “treatments” – storyboards and scripts that they then “pitched” to the pros at Discovery Kids en Español’s Miami facilities, according to Gina Cunningham, Lead Television Teacher at Miami Beach High School. After shooting their TV spots, in some cases several times, they did post-production work using both consumer and professional video editing software. The finished TV spots were then judged by a panel of Atlantic Broadband and Discovery professionals.
Noting the diverse ethnic and national origins of her class, part of the high school’s Creative Arts Academy, Cunningham praised the students for their teamwork, as well as overcoming physical and scheduling obstacles including construction work at the high school and standardized testing interruptions.
The winning team members, as they described themselves, were: Edgar Ruiz, 17, born in Colombia, Hispanic-American (actor); Jonathan Castro, 15, born in the USA, multi-racial Brazilian/Jewish/Italian-American (producer/audio); Joshua Becker, 17, born in the USA, Cuban Jewish-American (director/editor); Juan Gonzales, 17, born in the USA, Cuban-American (writer).
In their “Garbage Man” spot, they said, “You are walking down the street when suddenly, unknowingly, and without warning you are pelted with trash from all directions.” The spot ends with this message: “THE EARTH DOESN’T THROW STUFF AT YOU, SO DON’T THROW STUFF AT IT.”
In addition to national TV exposure, Miami Beach High School will receive a donation from Atlantic Broadband and Discovery Kids en Español for upgrades in TV production equipment.
About Atlantic Broadband
Atlantic Broadband serves more than 90,000 Florida customers in Miami Beach, South Miami, Bay Harbor Islands, North Bay Village, Surfside, Bal Harbor, Golden Beach, Pinecrest, Sunny Isles Beach and Aventura.
Headquartered in Quincy, Massachusetts, privately held Atlantic Broadband is ranked as a top 20 cable operator in the United States. The company has approximately 600 employees and 286,000 customers located in four operating regions: central Pennsylvania, Miami Beach, Aiken, S.C. and Maryland/Delaware. Additional information is available at http://www.atlanticbb.com.
About Discovery Networks U.S. Hispanic Group
Discovery Networks U.S. Hispanic Group is the leading provider of high quality real-world entertainment and lifestyle programming for Spanish-speaking audiences in the United States. Distributing three distinct, standalone networks that offer original Spanish-language content from the United States and Latin America, as well as popular American and international programs transcreated for U.S. Hispanic audiences, the portfolio includes Discovery en Español, the premier factual network delivering content that stimulates, informs and empowers, giving viewers a fascinating look at the incredible and often surprising world from an Hispanic perspective; Discovery Travel & Living (Viajar y Vivir), the first lifestyle channel created for Spanish-speaking audiences in the United States, serving as an in-home getaway to the best travel, food and style the world has to offer; and Discovery Kids en Español, the leading children’s network for U.S. Hispanic audiences, dedicated to bringing premium programming to children and families in a trustworthy environment that nurtures curiosity and creates lifelong learners. Discovery Networks launched Discovery en Español in 1998 in response to the growing demand for Spanish-language programming in the United States, and expanded the portfolio in 2005 to better serve the unique interests of Hispanic women, children and families with the addition of Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir).