Launches Multi-cultural Web Portal to Help You Build Your Dreams Launches Multi-cultural Web Portal to Help You Build Your Dreams Encourages Users To Share Their Dreams And Aspirations By Building Their Own Personalized Web Portal in English and Spanish


NEW YORK, March 9, 2012 /PRNewswire-HISPANIC PR WIRE/ — Oneida Nation Enterprises CEO and Oneida Nation Representative, Ray Halbritter, announced the launch of a dynamic multi-cultural business, consisting of the MyDreamCatcher aggregated advertising network, a one-stop shop for multi-cultural media buyers targeting audiences by ethnicity and interest;, a personal portal that allows people to identify their core areas of interest and create their dream page by aggregating sites in Spanish and English; and the MyDreamCatcher cause marketing arm.

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MyDreamCatcher is dedicated to building people’s dreams. In order for people to survive they need four basic essentials: a home, food on the table, a job, and most of all, an education. MyDreamCatcher’s cause marketing arm will include a partnership with four charities during the launch phase. MyDreamCatcher will donate $1 per dream for the first 10,000 dreams created. The user will have the opportunity to choose from a pre-selected charity of their choice. These charities include: Teach For America, Hispanic Scholarship Fund, the Thurgood Marshall College Fund and the American Indian College Fund.

“We’re dedicated to building people’s dreams and creating opportunities during a very challenging economic environment,” said Halbritter. Halbritter has achieved recognition for creating numerous health, social, cultural, and educational programs for Nation Members along with constructing new housing. With MyDreamCatcher he continues to expand the Nation’s philanthropic efforts to additional diverse audiences. encourages users to share their dreams and aspirations by building their own personalized web portal. From food to finance, home to automotive (and so much more), consumers will have the opportunity to aggregate their favorite sites and design their ideal, personalized page. They will experience the thrill and power of creating, customizing, sharing and continually refining their personal page in both English and Spanish. The advanced technology powering was developed by Customerforce—based on the Media Hub™ platform that combines advertising, content, and mobile and social engagement.


Indian Country Today Media Network, LLC is an internationally-recognized multimedia platform, solely-owned by the Oneida Indian Nation of New York, comprised of, a full-service website, and This Week from Indian Country Today, a weekly magazine. Both deliver in-depth coverage of Native American news, world news, politics, business, gaming, finance, economic development, environmental issues, education, arts & entertainment, Native American culture, pow wows, health and wellness, travel, genealogy, First Nations of Canada, sports, and veterans’ issues. In addition to up-to-the-minute reporting by its team of national correspondents, is optimized for use on mobile devices and offers a vibrant news alert service, along with comprehensive listings of pow wows, scholarships, internships, tribal colleges, health tips, veterans resources, and job opportunities. It is augmented by a thriving social network, Datecatcher, the first Native American dating site powered by and partnered with, and MyDreamCatcher.

ABOUT MYDREAMCATCHER is an Indian Country Today Media Network, LLC business, whose core mission is to help make people’s dreams come true. It provides multi-cultural services in both English and Spanish to users, advertisers, and charities.

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