New York, NY–(HISPANIC PR WIRE)–June 12, 2003–WING Latino Group announced today the addition of Michelle Maldonado as director of its public relations office in New York. In her new position, Maldonado will focus on providing strategic council on U.S. Hispanic outreach initiatives and media relation’s expertise to a number of accounts under WING’s current roster of clients. Her addition to WING signifies the agency’s continuous growth and ongoing commitment to Hispanic integrated marketing.
“We’re delighted Michelle has joined WING and look forward to strengthening our public relations capabilities,” said President and CEO Jackie Bird. “Her knowledge of the U.S. Hispanic market and client service expertise are an excellent combination for the kind of PR practice we aim to establish in our quest to satisfy the marketing needs of our clients.”
Maldonado comes to WING from Edelman where she managed a number of public relations accounts such as Kraft Foods and Schering-Plough Pharmaceutical under its Diversity Solutions practice. Previously, she served a similar role at The Bravo Group where she oversaw such accounts as the U.S. Army, Whitehall-Robbins and Kraft Foods.
A native of San Juan, Puerto Rico, Maldonado has lived in New York City since 1985. She received a B.A. in psychology from Yale University in 1993 and a master’s degree in teaching from Columbia University in 1995. Prior to taking on PR, Maldonado was an elementary school teacher for the New York City Board of Education and a Project Leader at the United Nations Association.
WING Latino Group, a Grey Global Group company, is an integrated marketing communications agency that helps clients build brand value among Latinos in the US, Puerto Rico and Latin America. Among the agency’s capabilities are Strategic Consultation, Brand Planning & Development, Creative Development, Consumer, B-to-B, Web-Design, WING Post (San Juan Office, post-production studio), Media Planning & Buying/AOR, Public Relations, Promotions Marketing, Direct Marketing & CRM, and Interactive Marketing. WING’s roster of clients include Procter & Gamble, Slim-Fast, Panasonic, Royal Crown, and Boeringher-Ingelheim, among others. For further information visit http://www.winglatino.com.
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CONTACT:
WING Latino Group
Michelle Maldonado
212/500-9413
