Microsoft Hosts National Hispanic Corporate Council Meeting to Confer on the Use...

Microsoft Hosts National Hispanic Corporate Council Meeting to Confer on the Use of New Media in Marketing to Latinos and Recruiting Best Practices



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Arlington, VA–(HISPANIC PR WIRE)–March 27, 2007–The National Hispanic Corporate Council will hold its two day member meeting in Redmond Washington, March 27-29, hosted by Microsoft. The members will confer on topics covering Marketing to Hispanics Using New Media and Recruiting Best Practices. Welcoming the NHCC members is S. Somasegar, Corporate VP, Developer Division for Microsoft. Maria Teresa Arnal, General Manager, Prodigy/MSN, Microsoft Mexico will open the conference. Arnal will share her experience in using new media in marketing in Mexico and Latin America. Moses Frenck, founding Managing Editor, Marketing y Medios (Adweek) will discuss the trends and impact of new technologies used to target the Latino market. A panel comprised of Isaac Mizrahi, Director, Multicultural Marketing, Sprint Nextel Corporation; Bruno Lopez, VP/General Manager of Univision Online, Inc.; and Rafael Urbina, CEO of Batanga, Inc., largest U. S. Hispanic streaming media website will discuss the expanding use of the latest marketing technology. Microsoft’s Diversity Group represented by Fredia Brooks, Sr. Diversity Manager; and Jose Piñero, Director, Diversity Marketing will discuss how Microsoft is reaching out to the Latino community, internally and externally.

Day two of the conference will focus on “recruiting best practices” and the “on boarding process.” Debra Langford, Executive Director Strategic Sourcing and Talent Management, Time Warner, Inc. and Kenneth Roldan, CEO of Wesley, Brown & Bartle Co., Inc. will provide their perspectives on strategic initiatives relating to pipelining and retention of Latino executives into the F500. Steve Pemberton, Chief Diversity Officer/VP Diversity & Inclusion for Monster.com will offer his insights and tips on effective recruitment of diverse talent via the internet. The conference concludes with “The Best in Class On Boarding Process” segment which brings together a panel representing companies recognized for their leading edge, on boarding processes. Cheryl Hughey, Director of On Boarding, Southwest Airlines; Tisa McKim, Learning Consultant, Financial Portfolio, Global on Boarding & Virtual Team Working Program, Shell Oil Company; and Elizabeth Polak, HR Leader, Owens Corning, Inc. will share their expertise and current methods of successful on boarding.

NHCC Representatives will visit Chief Sealth High School in Seattle. NHCC’s Stay In-School Program, established in 1997, brings together high school students and corporate executives to discuss opportunities in the corporate world and the importance of pursuing a higher education.

A member dinner, sponsored by The Boeing Company will be held at the Museum of Flight on Wednesday, March 28. The conference attendees will have the opportunity to visit Microsoft’s Home of the Future and Office of the Future. Additional conference sponsors include Wal-Mart Stores, Inc.; PepsiCo, Inc.; Smithfield Foods, Inc.; The TJX Companies, Inc.; Turner Broadcasting System; and Hallmark Cards, Inc.

The National Hispanic Corporate Council is a non-profit organization dedicated to providing its member companies the resources, market intelligence, collective expertise, education and counsel to implement proven strategies for reaching the Hispanic community externally and leveraging Hispanic talent internally.

Microsoft Hosts National Hispanic Corporate Council Meeting to Confer on the Use of New Media in Marketing to Latinos and Recruiting Best Practices