Atlanta, GA–(HISPANIC PR WIRE)–June 21, 2007–Microtel Inns & Suites, the all-newly constructed chain of economy/budget hotels, has launched a new Spanish-language web site at http://espanol.microtelinn.com. The translated web site – also accessible by clicking the “Español” link on the hotel chain’s English-language web site, Microtelinn.com – includes all the content and functionality of its English-language web site, and allows users to toggle back and forth between languages. In addition, Microtel will serve the Hispanic market with a dedicated toll-free number offering reservations and sales assistance in Spanish at 1-888-304-6835 during the hours of 8:30 a.m. and 5:00 p.m. EST, Monday through Friday.
“We are excited about the opportunity to meet the needs of Microtel’s growing number of Hispanic customers, both in the U.S. and internationally,” said Roy E. Flora, Chief Operating Officer of US Franchise Systems, Inc. (USFS), parent company of the franchisor of the Microtel Inns & Suites hotel brand. “We want our guests to feel a warm welcome in whatever their native tongue may be; Spanish is the first of several languages that Microtel plans to introduce.”
The Spanish web site is fully integrated with Microtel’s global reservations system, which means that customers can find hotel information, research the latest promotions, and check room rates and availability online, in real-time. Visitors to Microtel’s Spanish-language web site will also be able to:
— Search for hotels, select arrival and departure dates, and confirm their stays online.
— Check-in online for an upcoming stay.
— Cancel or modify an existing reservation online.
— Search online for specific details on special rates and packages.
— Learn about group rates and request a quote.
Microtel’s new Spanish-language web site was deployed using MotionPoint Corporation’s TransMotion(R) technology, which dynamically keeps the alternative language in sync with the English site.
“We are pleased to offer Microtel multi-lingual web site capabilities with a quick, simple and affordable translation solution,” said Will Fleming, CEO of MotionPoint. “This allows the company to reach out to a very important, growing Hispanic community and provide customers with a full-service experience in the language of their choice.”
About Microtel Inns & Suites
Microtel is the only economy hotel chain to provide guests with free local and long distance phone calls within the continental U.S., plus free wireless high speed Internet access in all guestrooms nationwide. Microtel is also known as the preferred hotel chain for travelers with disabilities and seniors and is committed to providing this rapidly growing market segment with quality, accessible hotel accommodations, and with a service culture prepared to make their stay an enjoyable experience. For an unprecedented fifth consecutive year, Microtel has been ranked highest in overall guest satisfaction among economy/budget hotel chains in the J.D. Power and Associates 2006 North America Hotel Guest Satisfaction Index Study(SM). Microtel is the only economy/budget brand to have received this recognition five successive times.
There are currently 304 Microtel hotels open and under construction worldwide. All hotels provide complimentary continental breakfast, and members of the MicroPass(TM) frequent guest program earn a free night’s stay after nine night stays at any location. In addition, guests will soon enjoy the comforts of the brand’s stylish new bedding known as “Dream Well” at all Microtel hotels. Dream Well beds include a plush pillow-top mattress or topper and fitted bed skirt, high quality 200-thread count white and khaki-piped linens with triple sheeting, down-like blanket, decorative top sheet, bed scarf and pillows.
For hotel reservations, visit http://espanol.microtelinn.com, http://www.microtelinn.com, or contact 1-888-304-6835 (Spanish-speaking), 1-800-771-7171 or TDD 1-800-824-2082. All hotels are independently owned and operated.
About MotionPoint Corporation
With over 200 major clients in travel and hospitality, retail, healthcare, consumer products and government, MotionPoint is the industry leader in website language management. MotionPoint’s proprietary process combines human translation with a range of patent-pending software tools to deliver a fully enabled, multi-lingual web experience, and in as many different languages as the client requires. More information about MotionPoint and its TransMotion(R) technology is available at http://www.motionpoint.com.