Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–December 1, 2005–This holiday season, thousands of families in Southern California will benefit as Coors Brewing Company (NYSE: TAP)(TSX: TAP) sponsors the Los Angeles based non-profit organization, Navidad en el Barrio. On December 10, 2005, continuing a 33-year tradition, Navidad en el Barrio will distribute food baskets to 30,000 families who live at or below the poverty level in LA and San Diego. The food baskets contain holiday food items to feed a family of four to six people for a day.
“We’d like to extend a special thank you to Coors and our other sponsors including retail partners and food manufacturers for their generous support this year,” said Carol Augustinus, executive director of Navidad en el Barrio. “Our goal is to feed more families every year, and we continue to accomplish this with the help of everyone involved.”
“This year’s donation is part of an ongoing, long-term partnership Coors has with Navidad en el Barrio. This program brightens the holiday season for families in need by putting a holiday meal on a table that might have otherwise been less abundant,” said Pablo Guzman, vice president of Hispanic initiatives for Coors Brewing Company. “It is our way of saying happy holidays to our community and supporting Southern California families in need.”
In addition to Coors’ $40,000 donation to Navidad en el Barrio, Coors and its distributors will provide company volunteers to sort the food, distribution trucks and drivers for delivery. Participating distributors include: Crest Beverage of San Diego and LA area distributors Mission Beverage, Classic Distributing, Harbor Distributing, Premium Distributing, Allied Distributing, Basso Distributing and Central Coast Distributing.
Coors Brewing Company also sponsors similar holiday food programs in New York, Dallas, and Denver. In each city, the brewery collaborates with its distributors and local charity organizations to feed hungry families during the holiday season.
Tax-deductible donations can be made by sending a check to Navidad En El Barrio, P.O. Box 399, Montebello, CA 90640. For more information about volunteering, call Navidad en el Barrio at 562-946-9411.
About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE: TAP)(TSX: TAP). It is the third-largest brewer in the U.S. The company’s U.S. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian’s Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company’s Web site, http://www.molsoncoors.com.
About Navidad en el Barrio
It started as one person’s hope of making Christmas a little brighter for needy families in the Hispanic Community of East Los Angeles. In 1972, Danny Villanueva, a former NFL start kicker and then general manager of a local television station, founded Navidad en el Barrio. Few envisioned how this charity, the oldest of its kind in the nation, would grow and prosper. Thirty-three years later, and with the help of an impressive network of charities, Navidad en el Barrio provides meals to over 30,000 needy households in
Southern California. Throughout our history, Navidad en el Barrio has provided food baskets with 12 or more food items to over 625,000 families. Our supporters this year include Coors Brewing Company, Cacique Cheese, Mahatma Rice, Santa Fe Salsa, Guerrero Corn Tortillas, Lawry’s Gravy Mix, Smuckers’ Jam, Sunkist Oranges, DiMare Oranges, Juanitas’, Minute Maid/Hi-C, Ragu Spaghetti Sauce, Knorr Soup, Lipton Ice Tea Mix, Springfield Mac & Cheese, Kerns Guayaba and Mango, Gerber, Good Cook, Randall Farms, Magnolia, Northgate, and Albertsons.