Thousands of Food & Beverage Professionals Converge at Diversified’s Cultural Food New...

Thousands of Food & Beverage Professionals Converge at Diversified’s Cultural Food New York Events

Kosherfest, All Asia Food, and Expo Comida Latina 2006 Attract 8,500


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Portland, ME–(HISPANIC PR WIRE)–November 20, 2006–Diversified Business Communications announced today that 8,500 food and beverage professionals gathered Tuesday and Wednesday this week at the Jacob K. Javits Convention Center in the first-ever collocation of its Cultural Food New York events. Nearly 6,000 buyers were among the 8,500 food and beverage professionals in attendance for Kosherfest, All Asia Food and Expo Comida Latina.

550 exhibiting companies displayed the very best in kosher, Asian and Hispanic food, beverages and equipment showcasing thousands of new, exciting products from more than 20 nations. Overlapping with the International Hotel, Motel & Restaurant Show, more than 250 foodservice buyers were among the visitors to walk the multicultural show floors. “We had the vision to create an event where category buyers from both retail and foodservice could see new kosher, Asian and Hispanic products in one place and one time,” said Brian Randall, group vice president & show director for Diversified Business Communications. “These Cultural Food New York events show the changing tastes of America and many of the products will be on the menus and shelves next month.”

There were many exciting happenings at the show. On Wednesday, the events hosted Deputy Prime Minister of Israel Eli Yishai and 4 dignitaries from the Mexican Government. From Hong Kong to Mexico, Israel to Panama, the international exhibitors all had a great show and appreciated the Continental Airlines’ sponsored Global Passport program, where attendees visited various country pavilions and entered to win 2 roundtrip tickets given out each day. Menachem Lubinsky, founder of Kosherfest and president of Lubicom Marketing Communications, delivered his “State of the Kosher Industry” address along with delivery of a new Cannondale Research report which debuted at Kosherfest. John Corella of Ventana Health, along with the research team of Latin Insights, delivered a Hispanic lifestyle study.

One of the challenges to the co-location was ensuring a clear distinction between the three cultures. “It was of the utmost importance that we maintained a strict adherence to kosher law while offering attendees the opportunity to visit all 3 areas,” said Randall. All in all, the strategy was successful, as industry professionals crossed between the shows to tap into the burgeoning cultural food industry trends. Electronic verifiers (used at each of the 5 cross-aisles between the events by security guards) revealed that thousands of the attendees went from one show into the other to visit the distinct categories of kosher, Asian and Hispanic. “The distinct cultures that are a part of these events are what make them so unique, challenging, and special. We look forward to building an even more successful show in 2007,” stated Randall.

About Diversified Business Communications

Diversified Business Communications, a division of Diversified Communications, brings buyers and sellers together through award-winning publications and internationally acclaimed trade shows produced on four continents. Products in Diversified’s food portfolio include Kosherfest, All Asia Food Expo, Expo Comida Latina, the International Boston Seafood Show and Fine Food Australia. For more information, visit: http://www.divbusiness.com.

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Thousands of Food & Beverage Professionals Converge at Diversified’s Cultural Food New York Events