Miller Brewing Company Strengthens Hispanic Marketing Organization with New Appointments

Miller Brewing Company Strengthens Hispanic Marketing Organization with New Appointments



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Milwaukee, WI–(HISPANIC PR WIRE)–August 3, 2006–Miller Brewing Company today announced that Miller marketer and 15-year beer industry veteran Dave Dixon has been promoted to senior director of Hispanic marketing. In his new role, Dixon will lead the Hispanic marketing group and report directly to Randy Ransom, Miller’s new executive vice president and chief marketing officer, who until his recent appointment led Miller’s Hispanic market strategy.

In his three years at Miller, Dixon has a proven track record of strengthening key brands and building marketing capability through the recruitment of top talent. As economy brand director at Miller, he led efforts to revitalize the company’s Milwaukee’s Best Light, Mickey’s and Olde English 800 brands. Most recently, Dixon served as senior director of talent acquisition and development where he recruited talent for Miller’s marketing team. Earlier in his career, Dixon spent seven years with The Stroh Brewery Company where he was director of marketing operations, director of marketing research and international marketing manager. Prior to that, Dixon spent three years as President of The Ivan Taranov Brewery Company, a brewing and distribution company in Russia.

Miller also announced that Ivan Gaudri, a seasoned marketing veteran in Mexico, will take on the role of director of strategic marketing, reporting to Dixon. Gaudri will start with Miller September 11. Most recently, Gaudri was corporate marketing director at Grupo Lala, a leading food processing company in Mexico. Earlier in his career, he was group marketing manager for the Jose Cuervo Company in Mexico.

“As the Hispanic market expands and takes on greater importance in the American beer industry, it’s critical to have leaders with proven operational and practical experience,” Ransom said. “Dave and Ivan are two proven marketers who will enhance our existing capability to deliver differentiated programs for this prominent consumer audience.”

About Miller

As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew ‘confoundedly good beers’ with ‘uncompromising quality.’ Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18% of the U.S. beer market. Miller’s flagship brand, Miller Lite, is the great tasting, less filling beer that defined the American light beer category in 1975. The company also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process Miller introduced in 1985. Miller’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and brews regional craft beers Leinenkugel’s and Henry Weinhard’s. Near-premium beers include Milwaukee’s Best Light, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller is a wholly owned subsidiary of SABMiller plc, the world’s second largest brewer. For more information, visit http://www.MillerBrewing.com.

Miller Brewing Company Strengthens Hispanic Marketing Organization with New Appointments