CHICAGO, June 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Miller Lite Conciertos Originales, the original concert series featuring some of the biggest names in Latin music, returns to Texas for its third annual installment. June 23 through August 27, consumers 21 and over will have a chance to experience from over ten free concerts taking place in Dallas, Houston, San Antonio, and McAllen, Texas. Some of the headlining artists performing on the Miller Lite stage include La Arrolladora Banda El Limón, Banda Los Recoditos and Duelo.
The concert series, curated exclusively by the Original Light Pilsner, boasts a lineup of Latino artists that will cater to fans of diverse musical genres, like norteño, country and cumbia. Among this year’s newcomers to the Conciertos Originales stage is La Arrolladora Banda El Limón, the Latin GRAMMY® Award-winning banda group that will perform in Dallas as part of its “Libre Otra Vez” tour. From Latin GRAMMY Award winners to Texas homegrown artists, Conciertos Originales promises to elevate summer by offering an original concert experience in which culture, entertainment and the great-tasting beer converge.
“Miller Lite sets the standard for all light beers, and our approach is no different when it comes to the experiences we create for beer drinkers,” said Cris Rivera, marketing director for Miller Lite. “Our Conciertos Originales series sets the bar high by bringing a summer-long concert experience with an incredible Latin music lineup. Each concert will feel true and original to each city.”
Entry to concerts in Dallas, Houston, San Antonio, and McAllen will be free of charge and on a first-come, first-served basis for those of legal drinking age. Select events will offer VIP entry and opportunities to meet and greet headlining artists.
For more information on artist lineups and venues, visit millerlite.com/conciertos.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.