Miller Lite Strikes Deal to Sponsor the Popular ‘Tu Musica en La...

Miller Lite Strikes Deal to Sponsor the Popular ‘Tu Musica en La Plaza’ Concert Series

Concerts to benefit the Texas Hispanic Peace Officers’ Association and the ¡Adelante! U.S. Education Leadership Fund


Houston, TX–(HISPANIC PR WIRE)–March 27, 2006–Miller Lite is proud to announce their sponsorship of the popular weekly downtown concert series “Tú Música en La Plaza,” which will commence this Tuesday, 5-10 p.m. with the start of the 2006 season and continue through the summer. A portion of the proceeds from the concert events will benefit the Texas Hispanic Peace Officers’ Association and the ¡Adelante! U.S. Education Leadership Fund.

“We believe these organizations do a tremendous job giving back to the community and are excited to partner with them in their efforts,” says Guillermo León, Miller Brewing Company’s Hispanic Marketing Manager in Houston.

César O. Arzayús Jr., longtime promoter of the event, sees the partnership as a natural fit. “Tú Música en La Plaza is excited to have Miller Lite as a sponsor and looks forward to bringing another great concert season to the city of Houston. We believe Miller Brewing Company shares the same vision, to provide a weekly venue for friends and family to listen to live Latin music.”

Now entering its 12th season, “Tú Música en La Plaza” was developed as a social event to create a relevant outdoor music experience while raising funds for local and national Hispanic charities. To date, the music program has helped raise more than $250,000 for various Hispanic organizations. “Tú Música en La Plaza” is held every Tuesday and Wednesday nights at Jones Plaza, the newly renovated outdoor pavilion in Houston’s famous downtown theater district. Tuesday events are dubbed the “Ultimate Tuesday Night Party,” and feature today’s top Tejano and regional Hip-Hop performers, while Wednesdays are titled “Pure Latin Mix Wednesdays,” and will feature International Latin Bands, Latin DJ’s, Reggaeton, Salsa and Bachata. For a concert schedule and list of weekly performers, please visit

About Miller Brewing Company:

As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew ‘confoundedly good beers’ with ‘uncompromising quality.’ Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18% of the U.S. beer market. Miller’s flagship brand, Miller Lite, is the great tasting, less filling beer that defined the American light beer category in 1975. The company also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process Miller introduced in 1985. Miller’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and brews regional craft beers Leinenkugel’s and Henry Weinhard’s. Near-premium beers include Milwaukee’s Best Light, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller is a wholly owned subsidiary of SABMiller plc, the world’s second largest brewer. For more information, visit

About The Texas Hispanic Peace Officers’ Association

The Texas Hispanic Peace Officers’ Association exists to provide professional development to its members, instilling professionalism in police work, and to further enhance relations between law enforcement and our community. The Association is organized to better the working conditions of its members, especially in the areas of possible civil rights violations, discrimination and to provide personal and professional development to its members that would reflect in higher quality services provided to the community.

About ¡Adelante! U.S. Education Leadership Fund

In 1993, Miller Brewing Company and the Hispanic Association of Colleges and Universities (HACU) established a program that is now the ¡Adelante! U.S. Education Leadership Fund (¡Adelante! Fund).

The ¡Adelante! Fund was designed as a vehicle to unite the needs of the U.S. Corporate World (an educated workforce) with the needs of the growing Hispanic college-age population, a major factor in the projected growth of the Hispanic population. In 2000, 35.7% of Hispanics were under the age of 18 (50% greater than non-Hispanic Whites). Within the next decade, a disproportionate number of additional college-aged students will be Hispanic.

The vision of the ¡Adelante! Fund is to significantly increase college graduation rates of Hispanics. We are excited to move forward with planned initiatives and partnerships that will steer our efforts to provide the best and brightest students with the financial support and leadership training needed to foster their success.

Miller Lite Strikes Deal to Sponsor the Popular ‘Tu Musica en La Plaza’ Concert Series