Irving, TX–(HISPANIC PR WIRE – BUSINESS WIRE)–April 1, 2004–In the most significant new product launch in the history of the company, Mission Foods, the makers of the world’s best selling tortillas, introduces a new line of great tasting low-carb tortillas that are substantially lower in net carbohydrates and higher in protein than regular tortillas. New Mission Low Carb Fajita Tortillas have the authentic, flavorful, fresh-baked taste of regular tortillas with only five grams of net carbs, a third of the carbs of a slice of traditional white bread.
The new products from Mission are not only geared toward the millions industry experts say are on low-carb diets, but are also perfect for the far greater number of people who are cutting back on carbs as part of a more balanced approach to healthy eating.
“Consumers are looking for food products that taste good, whether they’re dieting or not and many of the low-carb products on the market today fail to live up to the taste test,” said Asima Syed, senior vice president of marketing for Mission Foods. “Our goal was to deliver a superior product low in carbohydrates yet high on taste with exceptional flavor and versatility that fits into any diet regiment.”
Available in Soft Taco and Fajita sizes, and also in Whole Wheat versions in Fajita and Burrito sizes, the four new varieties open up a whole new world of meal options for those who don’t want to give up bread products, but are unhappy with the options available in the market today. According to Supermarket Guru, low-carb bread is the second best-selling low-carb product after protein bars.
Tortillas are quickly becoming the bread of choice for consumers. AC Nielsen reports show the tortilla category is one of the only carb categories that continue to show growth, while most high-carb categories are declining in sales. Bread sales are down .8 percent, bagels, rice and cookies are down 2.7 percent each and pasta is down 4.2 percent. On the other hand, sales of corn tortillas are up 10 percent and flour tortillas are up 3.9 percent.
Mission Low Carb Fajita Tortillas have 5 grams of net carbs each compared to 17 grams in a regular Fajita Tortilla. Mission Low Carb Wheat Fajita Tortillas have only 4 grams of net carbs each, compared to 12 grams in a Regular Wheat Fajita Tortilla. The Mission Low Carb Soft Taco has 7 grams of net carbs compared to 18 grams in a regular Soft Taco Tortilla and Mission Low Carb Whole Wheat Burrito Tortillas have 10 grams of net carbs each, compared to 31 grams in a regular Wheat Burrito Tortilla.
The new line of Mission products can be found at grocery stores and supermarkets nationwide. Consumers can find a smorgasbord of tasty and creative ideas for wrapping, rolling and serving up tortillas to satisfy even the most discriminating dieter, as well as easy entertaining ideas and sure-fire kid pleasers at http://www.missionfoods.com.
Mission Foods is the largest tortilla manufacturer in the United States. Mission markets corn and flour tortillas, tortilla chips, taco shells and tostadas for both food service and retail use. Gruma S.A. de C.V. is the parent company of Mission Foods (Gruma Corporation) and is a leading Mexican producer of corn masa flour and tortilla products. It has operations in Mexico, the United States, Central and South America, and Europe. For more information, including photos, recipes, streaming video or to request an interview, visit http://www.missionfoods.com/mission.
Bettie DeBruhl or Carlos Arcos
713/867-3202 or 713/867-3187
713/974-9133 (after hours)