Cisneros Group’s Movida, Leader in U.S.-Hispanic Wireless Communications, Now Bringing Soccer Fever...

Cisneros Group’s Movida, Leader in U.S.-Hispanic Wireless Communications, Now Bringing Soccer Fever to Thousands of U.S.-Hispanic Customers, Names Winner of Nationwide Soccer Trivia Game



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Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–June 27, 2006–The Cisneros Group of Companies today announced that Movida, the nation’s first pay-as-you-go wireless communications service specifically targeting the more than 40 million Hispanics living in the United States, named Rafael Rosales Rodriguez of Fort Smith, AR as the winner of the Grand Prize in its nationwide soccer trivia contest.

The Grand Prize winner receives a state-of-the-art LG HDTV to watch the soccer action plus $2,000 for a soccer celebration. Other customers still have the chance to win weekly prizes until Sunday, July 9.

Launched just one year ago, Movida is already the leader in providing wireless phone service designed for the communications needs, budgets and cultural heritage of the fast-growing U.S. Hispanic market. Today Movida reports that customers are flocking to an exciting new service that provides text-messaging updates on all the latest soccer action bringing its U.S.-Hispanic customers even closer to their passion for soccer.

Movida Chairman and Chief Executive Officer Enrique Garcia, said that: “This timely new service is proving to be a big hit with the thousands of Movida customers who like to follow play-by-play soccer action but can’t stay glued to their TV sets. This new, no-charge service is just another example of how Movida is the best source of the latest news, results, statistics and events that impact the U.S.-Hispanic population.”

All that Movida customers have to do to receive the new service is send the word FUTBOL to the number 6466 in Spanish or FUTBOLE to receive information in English. You receive all this great new information at no additional cost. You can also type in the name of your favorite team and get their latest game scores.

Movida’s soccer trivia competition – which ends July 9 — allows its wireless phone service customers to qualify to win weekly prizes by answering a few questions in English or Spanish correctly.

Movida – majority-owned by Cisneros -teamed with Sprint (NYSE:FON) and Wal-Mart (NYSE:WMT) provides wireless voice and data communications using the Sprint nationwide wireless network, with rate plans that cater to the needs of the U.S. Hispanic market. Through its arrangement with Wal-Mart and its growing number of national and regional sales outlets, Movida is now offering state of the art wireless phones across the nation. Movida now provides service to the U.S.-Hispanic population in 45 states.

About Movida

Movida Communications, Inc. is a wireless service provider offering pay-as-you-go wireless voice and data communications services exclusively to the U.S. Hispanic population, using Sprint’s all-digital, all-PCS nationwide wireless network.

As the nation’s first MVNO (Mobile Virtual Network Operator) targeted at Hispanics, Movida offers all standard custom calling features plus a suite of international voice and data services featuring culturally and geographically-focused content in Spanish.

About the Cisneros Group of Companies

The Cisneros Group of Companies (http://www.cisneros.com) is one of the largest privately held media, entertainment, telecommunications, technology, and consumer products organizations in the world. The Group owns, or holds interests in companies ranging from broadcast television networks and pay television services, to beverage businesses and supermarkets. Through its diverse businesses, the Cisneros Group of Companies delivers some of the top brands and the highest quality services to the 550 million Spanish- and Portuguese-speaking consumers in the Americas and Europe. The Group has recently expanded its activities from Ibero-America to countries worldwide.

The Cisneros Group’s holdings include majority and minority interests and may be held, directly or indirectly, through partnerships, joint ventures or alliances. Some of the Group’s holdings include interests in: Venevision, the leading broadcast television channel in Venezuela; Venevision International, a Spanish-language entertainment company with specialization in TV programming; Univision Communications Inc. (NYSE:UVN), the number one provider of Spanish-language content to the U.S. Hispanic audience; Movida Communications Group, Inc., the first pay-as-you-go wireless communications service specifically targeting Hispanics living in the U.S., Claxson Interactive Group Inc. (XSON), an integrated Ibero-American media and entertainment company; DIRECTV Latin America, a direct-to-home satellite TV provider with operations across the region; Cerveceria Regional, the second-largest brewery and beer distributor in Venezuela; and Pueblo, one of the leading supermarket chains in Puerto Rico and the U.S. Virgin Islands. For more information, visit http://www.cisneros.com.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

Cisneros Group’s Movida, Leader in U.S.-Hispanic Wireless Communications, Now Bringing Soccer Fever to Thousands of U.S.-Hispanic Customers, Names Winner of Nationwide Soccer Trivia Game