MEXICO CITY, Aug. 9, 2012 /PRNewswire-HISPANIC PR WIRE/ — MTV Latin America held a press conference in Mexico City for their new novela, the psychological thriller “Último Año.” Dulce Maria presented her new music video for “Es un Drama” (#Esundrama), the theme song of the novela. MTV Latin America and mtvla.com released the video on Tuesday August 7th, at 8pm (Mex/Arg/Col) during the special “Making the Video: Último Año”.
The cast was officially presented at the press conference: Kendra Santa Cruz/Celeste (Mexico), Martín Barba/Benjamin (Mexico), Mauricio Henao/Martin (Colombia), and Iliana Fuengo/Fernanda (Mexico). MTV Latin America also announced that Último Año is co-produced with CadenaTres Grupo Imagen Multimedia and that Canal 28 of CadenaTres will be the exclusive platform of the show’s broadcast in open-TV in Mexico, with premiere date still to be confirmed. CadenaTres has released exciting shows such as las Aparicio, el 8vo Mandamiento and El Albergue e Infames in Mexico and Latin America.
“I am excited to officially present MTV’s Latin America first novela produced in Mexico and to announce our association with CadenaTres. We are sure that with our expertise in young audiences and their experience in producing novelas, this production will be a total success,” said Eduardo Lebrija, SVP of Production and Programming of MTV/Comedy Central/VH1 for VIMN the Americas.
“MTV Latin America is opting for the novela genre again, which is popular with our audience, and now our new novela, Ultimo Año, has a different story, an ideal cast and a strong musical component led by Dulce Maria”, said Fernando Gaston, SVP of Production and Programming in MTV/Comedy Central/VH1 for VIMN the Americas. “We are certain that this novela will connect with our fans in Latin America and beyond”.
“CadenaTres has brought different, exciting and successful series. For us, Último Año is a project that has been inspired by reality to create original and intelligent entertainment,” said Eric Reid, Director of Production of Fiction for CadenaTres.
“Último Año” is MTV’s Latin America third novela and the first of its kind to be produced in Mexico. The novela is slated to premiere on Monday September 3rd, 2012 and later in the US through “Tr3s: MTV, Música y Más”.
Último Año marks MTV’s first partnership with the NGO, Population Media Center (PMC), to integrate in its scripts and creative pieces, issues that may raise social awareness amongst the audience. Through the use of entertainment-education programming, characters will be developed to evolve into role models for the audience. Último Año will portray issues present in teenage lives such as of sexual health, contraception, HIV/AIDS and STDs, gender equality, cyber bullying, education and more.
The psychological thriller, “Ultimo Año”, develops in the world of high school adolescence. Martin, an apparently ideal teenager, arrives at an elite school as part of a student exchange program. He lives with Benjamin, a popular kid who takes him under his wing and transforms him into his best friend. Both fall in love with the same girl. Mistrust develops when a conniving Martin steals his friends, his popularity and his entire life. Faced with disbelief from family and friends, Benjamin begins to wage a solitary battle at unmasking the real Martin.
The cast also includes Julia Urbini, Dolores Gómez, Paola Galina, Michel Duval, Norman Delgadillo, Leopoldo Marín, Martín Navarrete, María José Suárez and Juan De Dios, amongst others.
Viacom International Media Networks The Americas, a unit of Viacom Inc. ((NASDAQ: VIA, VIAB), owns and operates the company’s portfolio of entertainment brands, which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Música y Más in the US, which targets a broad US Hispanic audience, and MTV Networks International’s programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company’s emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also serve the growing number of digitally connected consumers via its websites: mtvla.com, mundonick.com, comedycentral.la, comedycentral.com.br, vh1la.com, vh1brasil.com.br, tr3s.com, mtv.ca and nickcanada.com as well as through its broadband and community sites: mtvrevolution.com, mundonick.com/nickturbo, , mtvmusica.com, neopets.com and mtvdemo.com.
SOURCE MTV Networks Latin America