NEW YORK, Oct. 15 /PRNewswire-HISPANIC PR WIRE/ — MTV Tr3s hit car culture series “Pimpeando” is back with a new season and a fresh dose of street cred from its new host, Los Angeles native and B.Y.I. / Interscope recording artist, Omar Cruz. Premiering October 20th, 2008 at 4PM and 9PM ET/PT, the 8 one-hour episodes provide a Latin perspective on car culture. From 26″ wheels to lowrider bicycles, race cars and the latest car gadgets, this season of, this season of “Pimpeando” gives viewers a lesson in finding the hottest rims, takes a glimpse into the world of car clubs, shares what girls really think about cars and gives fans a taste of what is feels like to ride in the hottest extreme sports cars in desert dirt racing and drifting. Highlighted with professionals, experts and car lovers, Rollerz Only Founder and CEO, Troy Staehler; IndiCar Series racer, Milka Duno; and Drifting Professional Driver, Chris Forsberg are just a few of the special guests set to make appearances this season.
“The new season of ‘Pimpeando’ gives viewers even more of one of their favorite MTV Tr3s shows,” says Lily Neumeyer, Vice President of Programming and Production, MTV Tr3s. “As we give our viewers a deeper connection to West Coast car culture, we’re thrilled to have Omar Cruz leading the way. As an LA Native and car enthusiast, he brings a fresh look at the dynamics behind what’s hot and what’s not.”
MTV Tr3s is also giving fans 24/7 access to “Pimpeando.” Starting October 20th, users can log onto http://www.pimpeando.mtvtr3s.com to answer questions on car topics, such as rims, low-riding, car clubs, and best rides in a car culture quiz to determine their true “car expert” status. Viewers can also head to the site to catch sneak peeks day of show and full episodes a week after it airs, as well as see bonus footage, exclusive interviews and check out photos from each episode, the cast and special guests. Also, fans on the go can catch full episodes on all wireless carrier partners and online through syndication partners.
Born to a Colombian father and a Mexican mother, Cruz grew up listening to the sounds of his parents’ homelands, but at age 10 he discovered the street cadences of N.W.A., Big Daddy Kane, Rakim and the Beastie Boys. While in high school, Cruz started rapping, and after a fate encounter with industry impresario Luis “LuLu” Torres, he began honing his craft and recording. After a couple of years of selling his CDs in LA, he began making a name for himself on the streets of L.A. as an MC and artist. Already signed to B.Y.I., opportunity came knocking after the 2005 release of his mix tape, City of Gods, where Cruz’s lyrical style and content caught the attention of industry executives, and in 2006 he signed a joint contract with B.Y.I. and Interscope and Geffen. Look for Omar Cruz’s debut album ‘Sign Of The Cruz’ to be in stores early 2009. The video for his first single ‘To The Top’ which features Latin R&B sensation Frankie J was recently shot in Los Angeles and directed by Wilmer Valderrama (That 70’s Show).
“I have the streets of Los Angeles on lock…now Pimpeando has given me the opportunity to connect with the audience that I truly make music for, on a bigger scale,” said Omar Cruz. “It doesn’t matter where your from, if u love cars, good music, and rep the culture, you’re gonna love the new season of Pimpeando. WESTSIDE 4 LIFE!”
Lily Neumeyer is executive producer. Sebastian Portillo is supervising producer. Sara Morrow is the executive in charge of production.
About MTV Tr3s
MTV Tr3s ( http://www.mtvTr3s.com ) is in 6.4 million Hispanic TV households and 34 million total TV households, making it the most-widely distributed TV network dedicated to superserving today’s bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture.