Multiplica grows Miami team, further consolidating Americas region

Multiplica grows Miami team, further consolidating Americas region

Global digital performance firm welcomes strategic new hires to the organization's consulting practice.


MIAMI, Oct. 16, 2013 /PRNewswire-HISPANIC PR WIRE/ — Multiplica, a global management-consulting firm, based in Miami, FL, is excited to welcome a new Director of Digital Marketing, Rafael Lima, expanding its focus on the digital marketing and media across the Americas. Earlier this year, Multiplica consolidated operations for all the Americas under Anne Marie Dono, Chief Operating Officer (COO) and Managing Partner, duplicating the size of her team in the region. Anne Marie Dono joined Multiplica in 2012; previously she was Director of Product Marketing responsible for all Yahoo! sites in Latin America & US Hispanic.

“I’m happy to welcome Rafael to my team,” said Dono. “His wealth of knowledge in media and marketing complements our team’s deep expertise in user experience and analytics. We look forward to his contributions to the overall expertise of our organization and clients.” Rafael arrives with the challenge of expanding digital marketing practices and amplifying the company’s client base.

Lima has 16 years of experience in this field. Living in the United States since 2001, he has a vast knowledge on the Latin America and US Hispanic markets. Previously, Lima worked as a Regional Digital Director at Havas Media, in charge of the digital planning and strategies for all agency’s regional clients. Prior to Havas, he worked at Orange Advertising Network, digital division of France Telecom, Latin3 Interactive Agency, and AOL Brazil.

According to Lima, clients are increasingly demanding tangible results from their digital marketing efforts, making partners like Multiplica indispensable. Multiplica has a proprietary, cutting-edge methodology with a laser focus on results. Its extensive category of knowledge allows it to help companies plan, test, and measure their digital business strategies. “Multiplica offered me an ideal environment to take personal ownership of my work and to see how it directly contributes to our client’s bottom line,” said Lima.

About the company – Multiplica is a leading digital marketing firm specialized in conversion, optimization, and user experience on multiple digital channels. With offices in Barcelona, Madrid, Miami, Mexico City, Santiago de Chile, Medellin and Buenos Aires, Multiplica has completed over 750 projects in the last 12 years. They have delivered tangible results for many of the world’s top corporation’s web sites, mobile presences and social media channels.

SOURCE Multiplica

Multiplica grows Miami team, further consolidating Americas region