Miami, Florida–(HISPANIC PR WIRE)–April 1, 2004–mun2 set out to conquer the young Latino market in the United States and the latest profile of mun2 viewers proves that they are succeeding and even exceeding their goal.
The latest mun2 viewer profile reflects that mun2 is attracting a young audience, with the average age being 27 years old, spanning coast to coast with 35% in the Pacific, 28% in the Southwest area and 36% in the Eastern and Central areas. This can be attributed to their original approach to programming which includes content that reflects viewers lifestyles and realities with programs such as The Roof, FuZion, SpeedLogic, Loco Comedy Jam, Adrenalina and Jamz, to name a few.
Catering to the bicultural Latino and offering programming that’s bilingual, mun2 is reaching all Latinos regardless of language preference, with 62% that are Spanish dominant and 38% that are bilingual or English dominant. Not only is the mun2 viewers’ language preference diverse, but the cable network also appeals to the young, tech-savvy viewer reflected by the fact that 40% watch the channel via satellite, and 52% own a personal PC.
“These figures prove that we are heading in the right direction, targeting a segment of the market that was previously underserved yet held enormous potential,” said Yolanda Foster, Vice President of Programming for mun2 television. “We will continue our commitment to create original content that our young viewers can truly relate to.”
mun2 television is the only cable network that targets young, U.S. Latinos by developing original programming that reflects their lifestyles. A pioneer in Latino youth programming, mun2 has been providing its audience with relevant bilingual content since its launch in October 2001. mun2 is part of NBC Cable Networks and a division of Telemundo, which is wholly-owned and operated by NBC.
Source: *Nielsen Hispanic Television Index, NHHI January 2004
Claudia Santa Cruz