Los Angeles, CA–(HISPANIC PR WIRE)–March 20, 2006–mun2, the bilingual network for Latino youth, has partnered with top-selling Cuban-American rapper Pitbull for an edgy, new and original reality humor series, “Pitbull’s La Esquina,” premiering on mun2 May 9th at 10PM. The star-studded show just kicked off production in Miami.
Hosted by and starring Pitbull, the show mixes episodic “street sitcom” with variety-style entertainment. The Miami-based bilingual rapper, working on his third album entitled Boatlift (Diaz Bros.TVT Records), has long been a fixture in the local and national hip-hop scene, collaborating on over 50 commercially released albums, including platinum hit singles with artists like Lil Jon, DJ Khaled and the Ying Yang Twins. As the top Latin artist on myspace.com, as well as a top five hip-hop artist on the site, Pitbull has loyal following among young Latinos in the top Hispanic markets, with over 85% of his fans falling within the key demo of 12-34 years-old, mun2’s core audience.
Shot on-site in his neighborhood of Little Havana, Miami, the mun2 series profiles Pitbull and his cohort barber and comic sidekick, The Fademaster, as they entertain their celebrity buddies while hanging out on a legendary Miami corner, “La Esquina.” Together, through their Latino-Urban perspectives, they dream up comic wagers to settle their disagreements on important issues of the day including immigration, dating, family, stereotypes, Latino finances and music.
The series consists of 8 half-hour episodes, with each show centered around a sketch acted out by Pitbull and friends about the “issue of the day” and further developed with a slew of celebrity guests who offer their own commentary on the issues at hand. Special celebrity appearances include Akon, Fat Joe, Rick Ross, Toby Love, Christina Milian, Jim Jones, Alexis y Fido, Chingo Bling, Bun-B, White Boy, Cool and Dre and Adassa, among others.
“This show is a humorous reflection of a segment of our audience, because of its honesty and unique point of view,” said Alex Pels, General Manager, mun2. “Pitbull stays loyal to his Latin roots and is deeply dedicated to the Latino community. His distinct voice, which is edgy to some and real to others, is always true to the mission of mun2—and that is authenticity. Pitbull is the real deal and this series shows a slice of life that Latinos rarely see in media; plus, he’s really entertaining!”
“mun2 was the first to give me an outlet for my music when it wasn’t as accepted as it is today. So, it’s great to now come full circle and be back home at a place that supported me then,” added Pitbull. “The overall feel of the show is funny, but my message is serious. It’s time for us to tackle important matters affecting our community on our terms—in a way that’s real, but also fun.”
A multiplatform effort, the show will have extensive support at mun2’s popular website http://www.holamun2.com. The site will include clip highlights from every episode and will also feature original and exclusive Pitbull footage. In addition, each episode of “Pitbull’s La Esquina” will be available on itunes the following Monday after it airs.
mun2 is the preeminent voice for Latino youth in America. Launched in 2001, the bilingual multiplatform youth entertainment network offers authentic content that reflects the lifestyle of this fast-growing segment of the population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, and satellite and free television. mun2 is distributed to over 10.5 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Hispanic Household Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal Cable Networks and a division of Telemundo, which is wholly-owned and operated by NBC Universal.
Pitbull surpassed gold status for more than 600,000 copies sold of his debut album “M.I.A.M.I.: Money Is A Major Issue” in the United States. The feat gave Pitbull the biggest-selling bilingual hip-hop debut since Cypress Hill’s 1991 self-titled debut, and put him in the rare category of Latino rappers who have achieved major success at English-language radio. In addition, being the #1 Latin artist on Myspace, Pitbull unleashed his sophomore album EL MARIEL in late 2006 spawning the #1 Latin Rap hit, “Dime.” His forthcoming third album, Boatlift, drops June 2007.
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