PHOENIX, April 1, 2014 /PRNewswire-HISPANIC PR WIRE/ — MundoFox Phoenix (KMOH-DT 6 / KEJR-LD 40), today announced that Cox Communications has launched its popular Spanish-language programming on its cable system in Phoenix, Arizona, giving the local station, full-distribution in the market. Cox subscribers will find MundoFox Phoenix on Channel 77. The addition of Mundo Fox Phoenix will bring the station’s popular shows, such as 100 Latinos Dijeron with host Marco Antonio Regil, El Capo 3 and national news with former local Phoenix news-anchor, Rolando Nichols, to Cox subscribers.
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“MundoFox’s programming will offer Cox’s Phoenix subscribers a quality alternative in Spanish-Language news and entertainment — it looks and feels like US television, but happens to be in Spanish,” said Robert Behar, President & CEO of Hero Broadcasting, KMOH-DT and KEJR-LD’s parent company. “If the station’s current momentum is any indication, I’m sure that Cox viewers will enthusiastically choose MundoFox’s vital entertainment environment and attract advertisers who are looking for engaging ways to reach these consumers.”
According to Nielsen’s 2013 Universe Estimates, the Phoenix DMA is the 9th largest Hispanic Market with a total population of 5.1 million, of which 27.5% are Hispanic. Recent Nielsen ratings for the Phoenix DMA show MundoFox Phoenix gaining ratings popularity, especially among women 18-49.
About MundoFox Phoenix: KMOH-DT 6 / KEJR-LD 40
Owned and operated by Hero Broadcasting License Co., KMOH-DT Channel 6 is full-power broadcast television station in the Phoenix DMA. KEJR-LD Channel 40 is the local geographical repeater station for the KMOH-DT signal. Currently the stations are affiliates of MundoFox programming. The stations have full-distribution in the Phoenix DMA and can be found on Cox Ch. 77, DirecTV Ch. 6, Dish Network Ch. 6, Sudden Link Ch. 18 and over-the-air broadcast 40.1/6.1. For more information, please visit http://www.mundofoxphx.com
MundoFox is a joint venture between Fox International Channels (FIC), 21st Century Fox’s international multimedia business, and RCN, the leading Latin American television network and production company belonging to Organizacion Ardila Lulle (OAL). Together FIC and RCN currently reach over 1.6 billion subscribers worldwide with original series, novelas, dramas, game shows, reality, news and lifestyle programming. MundoFox is broadcast over-the-air on the network’s affiliate stations as well as through cable, satellite and telco providers in all of the largest U.S. Hispanic households. MundoFox, headquartered in Los Angeles, CA, launched in fall 2012.
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SOURCE MundoFox Phoenix