Old Navy Partners with Myrka Dellanos to Show Hispanic Moms how Fun...

Old Navy Partners with Myrka Dellanos to Show Hispanic Moms how Fun Shopping can be this Holiday Season



SHARE THIS ARTICLE

San Francisco, CA,–(HISPANIC PR WIRE)–December 1, 2004–This holiday season, Old Navy’s sparkling collection of styles in the season’s most festive colors is sure to make all feel cheery and bright. From shimmering satin to striking shades of suede, this year’s line will give the entire family the stylish look they want at unbeatable prices. Showing off the great assortment of gifts in Old Navy’s Holiday ad campaign is beautiful Myrka Dellanos – People en Español’s “Star of the Year”- whose energy and sense of style shows that Old Navy is the holiday headquarters for Hispanics.

“With vibrant colors, rich textures and unexpected details, the holidays at Old Navy are all about luxury, and we are excited that we’ll be able to showcase our collection with Myrka Dellanos, ” says Jonathan Finn, director of public relations for Old Navy. “And with prices that make gift giving a pleasure, it’s easy to indulge everyone on your shopping list.”

“I am thrilled to work with Old Navy by participating in this year’s Holiday campaign because Old Navy is a brand that recognizes and celebrates the important role Hispanic mothers play in our homes and in our communities,” said Dellanos, whose is featured on the commercials which debuted on November 21.

Favorite gifts for the festive fashionista include faux-fur-trim jackets ($58) paired with neon striped scarves ($16.50) or cable-knit ponchos ($24.50) and Fair Isle sweaters ($29.50-$36.50). Featuring embroidered sequins and jewel-toned buttons, beaded cardigans ($34.50-$39.50) make a dazzling gift. More gifts with a special touch? Don’t miss satin lace-trim camis and satin sleep bottoms ($16.50 each). What’s on HIS list? Long-sleeved graphic tees ($14.50-$16.50) are always a hit, while rib-knit or cable-knit sweaters ($29.50-$34.50) and denim or cord sherpa jackets ($58) are guaranteed to please.

For kids who’ve been extra good, Old Navy has gifts that are extra special! For girls, there’s no better gift than faux-fur-trim jackets ($52), cozy, colorful sweaters ($22-$24.50), and belted miniskirts ($17.50) Get great buys for the little guys with chest-striped sweaters ($22.50) and long-sleeved sueded tees ($9.50) for boys. For baby girls, Old Navy’s hooded sweaters ($26) and Performance Fleece-lined jeans ($18.50) are merry cute. And for baby boys, Old Navy’ s got a wide assortment of sweaters ($20-$22) – choose from crewnecks, cable-knits, half-zips and more! Pair them with Performance Fleece-lined jeans ($18.50) for a handsome holiday look.

There is something for everyone at Old Navy, and Latinos will be dazzled to see two-time Emmy award winner Dellanos featured in the Spanish-language commercials. Using her charisma and real-life experience as a mom, Dellanos is giving Santa and the Three Kings a well-deserved vacation. She’s decided to simplify the joyful but complicated task of finding a gift for the whole family by shopping at Old Navy.

As part of Old Navy’s holiday giving campaign, three non-profit organizations that work with underprivileged Latino children and families will receive donations in the form of gift cards to be distributed in the community they serve. The organizations receiving the goodwill are: Committee for Hispanic Children and Families in New York; Navidad en el Barrio in Houston, TX; and The Buenanueva Foundation in Monrovia, CA. During an event in New York, mothers from the Committee for Hispanic Children and Families had the opportunities to participate in a shopping experience accompanied by Myrka Dellanos, who greeted the crowd, signed autographs and experienced the fun of shopping at Old Navy.

“We are really exited to work with theses organizations and to help those who need some warmth and happiness during this season of giving,” said Finn.

And whether it’s thanks to a much needed gift card, or Old Navy’s incredibly low prices, a Feliz Navidad it will be for all of us.

About Old Navy: Old Navy makes shopping fun again! With great fashion at great prices for adults, kids, and baby, Old Navy is famous for the best in denim, graphic tees, cargos, Performance Fleece, and more. Plus, each and every week, don’t miss Old Navy’s Item of the Week, a special item at a special price. Shop for the latest looks at the lowest prices at more than 800 stores in the United States and Canada, including flagships in San Francisco, Manhattan, Chicago and Seattle — or click on oldnavy.com, where you’ll find great deals for the whole family, maternity wear, an extended range of sizes, and more. Old Navy is a division of Gap Inc. (NYSE:GPS).

About Navidad en el Barrio: Navidad en el Barrio’s mission is making life more pleasant for those less fortunate than others. Diversifying its interests to all age groups has enabled the organization to continue bringing smiles to those who otherwise might have lost all hope.

About The Buenanueva Foundation: The mission of the Buenanueva Foundation, Inc. is to improve the quality of life in our community through a comprehensive non-profit program dedicated to family education and childcare designed to serve those with the greatest need. The organization is community based and dedicated to helping children and their families develop into healthy, productive citizens.

About Committee for Hispanic Children and Families: The Committee for Hispanic Children and Families’ programs includes youth development, childcare, HIV/AIDS prevention and education, Latino immigrant support and referral services, public policy and advocacy. Each program is geared toward the same goal- to strengthen the family, develop self-sufficiency and improve the quality of life for Latino children and families.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/index_in.php

–30–

CONTACT:

The Vidal Partnership

Gustavo Carvajal,

212-867-5185

or

Andy Checo,

212-867-5185

Old Navy Partners with Myrka Dellanos to Show Hispanic Moms how Fun Shopping can be this Holiday Season